I’ve been very occupied with my work and therefor forgot to blog. Beside that I started my Flipboard where I post interesting, relevant news about retail. Since I discover that there are still a lot of viewers left I will try to rehabilitate my blog by starting to post an updated personal presentation about retail. Inhere I explain the driving forces, principals of retail and the movers and shakers in the field of retail. Hope you enjoy it.
Posts Tagged ‘design strategy’
A pop up store about the future of retail
13 October 2012
On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideas
The death of RRP In the next 25 years it is possible we will see the death of fixed pricing The merging of shops, shopping and shoppers ‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping. A move from high street to ‘try street’ The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser. The rise of metail In 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.via retail focus
Kellogg’s opens pay-with-a-tweet pop-up shop
25 September 2012
The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.
The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.
The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.
Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.
The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.
Slice created the campaign that launches today (25 September) and will run until Friday.
via Campaign
News Analysis – Online brands are coming to a high street near you | News | Design Week
14 February 2012The best of january
1 February 2012
Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.
1. Sleep above the store at Maison Rika in Amsterdam
A guest room above a store? What is more engaging than being so close to the store the brand and its story.
2. Small businesses can sell their product at Target
3. The first ‘Start up store’ opened its doors in New York
Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.
4. Top shop bus service to promote new store
If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.
5. Radio Shack recognize it roots and starts a community site
Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.
6. Swap vending machine
Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.
7. JC Penny’s groundbreaking (price) strategy
In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be a great way to keep the lead.
Retail trends in 2012: Let the Blur Begin part 2
5 January 2012I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.
Many are interpretations of what I think suits the point others are already being mentioned by Idea works.
For the the list and explanation of all points click here
Retail trends in 2012: Let the Blur Begin
2 January 2012The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.
- Digitization
- Globalization
- Polarization
Amongst these three key trends, they picked out 12 things to watch out for in 2012.
- The Rise of SoMoLo (SoLoMo)
- The Growth of Retail Hackers
- Small Time is Back Big
- Putting the Squeeze on Prices
- The Treasure Hunt is On
- Mashops and Digitail
- Responsible Retail
- Digital Wallets Take Off
- Store as Hang out
- Pop Ups Mash Up
- Anti Mall
- Click & Collect
For the explanation of all points click here
Bruce Nussbaum talks about his new book
1 January 2012Why shops matter | Peter Preston The Guardian
1 December 2011read the article here
In the future, we won’t seek out retailers. Retailers will seek us out.
3 November 2011I just read a super interesting article by Doug Stephen who is president of Retail prophet consulting. He predicts the death of the store as destination. For millennia retail as a concept, has been about destinations. Whether a small specialty shop, a department store or a website, retail has always meant going somewhere to get something. But the development that “anything/anywhere” shopping becomes the expectation and ultimately the norm results in a future where the product seeks out the consumer instead of the other way around.
He is giving four recent examples
With my interpretation of this interesting view I think the term broadcast shopping is something relevant to mention. The broadcast shopping model reverses the relationship between shopper and retailer. Instead of the consumer searching for a vendor that has what he needs the consumer describes a specific need online and the retailer is hunting the web for questions they can fulfill. Several examples are already there and Zaarly is a great one.
Brand Retail and Design 