Posts Tagged ‘business’

The driving forces, principles and innovators in retail

13 July 2014

I’ve been very occupied with my work and therefor forgot to blog. Beside that I started my Flipboard where I post interesting, relevant news about retail. Since I discover that there are still a lot of viewers left I will try to rehabilitate my blog by starting to post an updated personal presentation about retail. Inhere I explain the driving forces, principals of retail and the movers and shakers in the field of retail. Hope you enjoy it.

A pop up store about the future of retail

13 October 2012

On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideas 

The death of RRP
In the next 25 years it is possible we will see the death of fixed pricing
 
The merging of shops, shopping and shoppers
‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping.
 
A move from high street to ‘try street’
The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser.
 
The rise of metail
In 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.

via retail focus

McDonald’s host pop up public library

11 October 2012

photo McDonald’s

As I reported earlier the Dutch public libraries are having a hard time as a result of the cost cuts by the government. To keep on being relevant they have to show the Dutch government that people still want to be member.

To achieve this the organization comes up with some pretty unconventional solutions.  They already introduced  libraries at high traffic locations like Schiphol airport and the railway station in Haarlem and recently announced to collaborate with retail partners like IKEA and Mc Donald’s.

The last one hosts since this week a pop up library that is opened two days a week till 27th of October in the city of Arnhem.  The pop up library is targeted to teenagers and reward them with a free hamburger if they want to become member. Further more is this initiative a chance for the library to show the teenagers that they are more than books. If this initiative will help the library survive the 21st century I can’t say. But it is always nice to see unconventional solutions especially from conservative institutes like the library

via retail news

The Future of Retail in Six Trends

25 September 2012

Nurun published a useful trend report on the future of retail defining . They define Six trends that they think will shape the future of retail.

1.) Social Product Discovery, Consideration and Evaluation

2.) Product placement morphs into content and commerce

3.) Integrated Expansion of the Omni-channel

4.)The New Geography of Merchandising

5.) I’ll trade my privacy for a 5 dollar coupon

6.) Sophisticated Frugality

For the whole report Digital for real life

Kellogg’s opens pay-with-a-tweet pop-up shop

25 September 2012

The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.

The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.

The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.

Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.

The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.

Slice created the campaign that launches today (25 September) and will run until Friday.

via Campaign

Chinese store named worlds best

23 September 2012

It was just a matter of time and now it it is reality. The chinese are here to stay also in retail innovation!

A 2000sqm combined bookstore, fashion retailer and gallery has been named the world’s best designed store of 2012.

Fangsuo Commune in Guangzhou, China, was judged the best from some 100 entreis from all over the world. The massive store, which encourages shoppers to visit to rlax and ‘hang out’ as well as to shop, aso features a cafe, home living collection and space for special cultural events.

via Inside Retail.

A store where you give away your old stuff and get new stuff

19 July 2012

Listia, a startup that allows users to exchange free goods, is expanding its model today by taking its new Rewards Store out of beta testing.

On the Listia site, people can give away things that they don’t want or need anymore. When you give something away, you earn points on the site, which you can then redeem for the goods that offered by other users. Until now, however, what those points actually got you depended on what other users were posting, and all the goods were used (unless, for some reason, you decided to give away something brand new).

With the Rewards Store, users can redeem their points for new goods in categories like DVDs and movies, electronics, and home and garden. Listia says it’s adding a premium rewards category today, with items like round trip airfare to anywhere in the U.S., gas money for a year, a luxury trip to Hawaii, and a Fiat 500. The rewards are supposed to run the gamut from $20 to $16,000 in value.

The company says that “by creating a Rewards Store, we hope to incentivize more people to unlock all the idle value sitting in their closets and homes.” That doesn’t necessarily mean the current model isn’t working — there have supposedly been 5 million items traded to date, and the gross merchandise value of items on the site has grown 400 percent in the last six months. But it doesn’t hurt to give users an even clearer reason to give things away.

via techcrunch

Pop up store for local (retail) community

18 April 2012

This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.

140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.

The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.

link 140

Public libraries in the Ikea.

16 February 2012

The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions.  They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.

Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations.  The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.

via retailnews

Here’s What Google (Plus Microsoft And Amazon) Will Sell At Their Stores | Fast Company

14 February 2012

click here for the article


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