Nurun published a useful trend report on the future of retail defining . They define Six trends that they think will shape the future of retail.
1.) Social Product Discovery, Consideration and Evaluation
2.) Product placement morphs into content and commerce
3.) Integrated Expansion of the Omni-channel
4.)The New Geography of Merchandising
5.) I’ll trade my privacy for a 5 dollar coupon
6.) Sophisticated Frugality
For the whole report Digital for real life
The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.
The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.
The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.
Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.
The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.
Slice created the campaign that launches today (25 September) and will run until Friday.
via Campaign
The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions. They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.
Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations. The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.
via retailnews
Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.
1. Sleep above the store at Maison Rika in Amsterdam
A guest room above a store? What is more engaging than being so close to the store the brand and its story.
2. Small businesses can sell their product at Target
3. The first ‘Start up store’ opened its doors in New York
Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.
4. Top shop bus service to promote new store
If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.
5. Radio Shack recognize it roots and starts a community site
Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.
6. Swap vending machine
Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.
7. JC Penny’s groundbreaking (price) strategy
In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be a great way to keep the lead.
The comments kids give on recognizing brands is intriguing, sometimes disturbing and most of the time funny. This video is no acceptation.
Comment by the daughter of graphic designer Adam Ladd.
Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.
I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.
Many are interpretations of what I think suits the point others are already being mentioned by Idea works.
For the the list and explanation of all points click here
The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.
Amongst these three key trends, they picked out 12 things to watch out for in 2012.
For the explanation of all points click here
