Retail trends in 2012: Let the Blur Begin

The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.

  1. Digitization
  2. Globalization
  3. Polarization

Amongst these three key trends, they  picked out 12 things to watch out for in 2012.

  1. The Rise of SoMoLo (SoLoMo)
  2. The Growth of Retail Hackers
  3. Small Time is Back Big
  4. Putting the Squeeze on Prices
  5. The Treasure Hunt is On
  6. Mashops and Digitail
  7. Responsible Retail
  8. Digital Wallets Take Off
  9. Store as Hang out
  10. Pop Ups Mash Up
  11. Anti Mall
  12. Click & Collect

For the explanation of all points click here

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