The most interesting retail of December and January

Since December a lot of new things seem to appear that made me move again. All sorts of concepts and ideas caught my eye because they reflect the new reality. A few I already posted on this blog and I now want to share the rest of the most attention-grabbing ones with an explanation why I consider them interesting.

1.) Polaroid announces plans to launch  polaroid photobar experiential retail stores. 

We will see more old decaying brands develop a retail concept trying to become relevant again.

 

2.) Department store Selfridges introduces a ‘No Noise’ shopping experience.

In our hectic information overloaded urban society tranquillity is becoming a rarity. Retailers and brands that can offer us an escape from this fast-paced world will win.

 

3.) Farmigo is an online farmer’s market connecting organic farmers directly with communities in their direct environment.

The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry. 

 

4.) The  Billionaire Shop is an online store for the super rich created by gambling company Multilotto.com.

The world is getting polarized and that counts for (on-line) retail too.

 

5.) The Tommy Bahama flagship store on NYC’s  5th Ave. generates two and a half times the sales per square foot than a regular store because of in-store restaurant and bar.

Big cities become leisure paradises and people like to spend their leisure time shopping. But shopping doesn’t necessarily mean immediate buying. Therefore physical stores have to find new business models that cash in on the leisure ‘shopper’. A successful model is an in-store restaurant or bar to lure people and compensate the loss.”

 6.) Takeo Kikuchi’s flagship store in Tokyo  has no one-way shopping circulation and is a place to feel at ease.

Online shopping changed the rules for offline retail. Not only became stores showrooms or places to relax, the way we enter the shop, how we browse and the moment we pay has all changed. Stores with a one-way shopping circulation will become a thing of the past

Kellogg’s opens pay-with-a-tweet pop-up shop

The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.

The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.

The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.

Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.

The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.

Slice created the campaign that launches today (25 September) and will run until Friday.

via Campaign

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