I’ve been very occupied with my work and therefor forgot to blog. Beside that I started my Flipboard where I post interesting, relevant news about retail. Since I discover that there are still a lot of viewers left I will try to rehabilitate my blog by starting to post an updated personal presentation about retail. Inhere I explain the driving forces, principals of retail and the movers and shakers in the field of retail. Hope you enjoy it.
Archive for the ‘design trends’ Category
Since December a lot of new things seem to appear that made me move again. All sorts of concepts and ideas caught my eye because they reflect the new reality. A few I already posted on this blog and I now want to share the rest of the most attention-grabbing ones with an explanation why I consider them interesting.1.) Polaroid announces plans to launch polaroid photobar experiential retail stores. We will see more old decaying brands develop a retail concept trying to become relevant again. 2.) Department store Selfridges introduces a ‘No Noise’ shopping experience. In our hectic information overloaded urban society tranquillity is becoming a rarity. Retailers and brands that can offer us an escape from this fast-paced world will win. 3.) Farmigo is an online farmer’s market connecting organic farmers directly with communities in their direct environment. The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry. 4.) The Billionaire Shop is an online store for the super rich created by gambling company Multilotto.com. The world is getting polarized and that counts for (on-line) retail too. 5.) The Tommy Bahama flagship store on NYC’s 5th Ave. generates two and a half times the sales per square foot than a regular store because of in-store restaurant and bar. Big cities become leisure paradises and people like to spend their leisure time shopping. But shopping doesn’t necessarily mean immediate buying. Therefore physical stores have to find new business models that cash in on the leisure ‘shopper’. A successful model is an in-store restaurant or bar to lure people and compensate the loss.” 6.) Takeo Kikuchi’s flagship store in Tokyo has no one-way shopping circulation and is a place to feel at ease. Online shopping changed the rules for offline retail. Not only became stores showrooms or places to relax, the way we enter the shop, how we browse and the moment we pay has all changed. Stores with a one-way shopping circulation will become a thing of the past
On the blog of Gensler architects Barry Bourbon always gives us, at the end of the year, a retrospective of what trends appeared the past year. This month he again pointed out 10 trends that got shape this year and will influence next year. I think with all points he hit the nail on it’s head but there are 3 that caught my attention because they aren’t talked about that much but seems to be just as significant.
Turning the pop-up into experience design: For years, pop-up shops have signaled fun if not fleeting introductions to new brands and new products, but my number one observation from 2012 is that pop-ups are here to stay. I don’t mean that we’ll see even more of the here-today-gone-tomorrow temporary shops (though I don’t think that trend is over), but rather I believe the experience that pop-up shops have provided is a major impetus for traditional retailers’ push to reengage their own customers. It’s about finding unexpected elements within retail – a health care advisor inside a grocery store or a tea shop inside a furniture store – that create value, convenience and unique experiences. Shoppers want to be wowed, and that’s a trend that’s not going anywhere anytime soon.
Elevated brand image overseas: As Western brands increasingly migrate to new international markets, it’s exciting to see prototypes adapt to global consumers’ tastes for innovative, boundary-pushing design. If it weren’t for the logo, would you have guessed that this is a Starbucks? I think this is another trend that has a long future; in fact, I think retailers’ willingness to test new ideas in new markets will raise the bar for design and branding back at home in the U.S., too. One to watch.
Department store reinvention: With credit to my colleague Kathleen Jordan for her keen eye on this trend, I’m especially excited about what department stores are doing to make themselves relevant again – improving customer experience, integrating technology, offering exclusive brands, and de-cluttering their store designs.
The seven other trends are
– Personalized coupons
– Digital transactions simplified
– Local made products
– Big data
– Brazil in the spotlight
– Design collaborations
In an extremely mature retail environment like Japan, retail is less generic and often very niche, specialized or single subject focused. An example of this single subject focused retail is lifestyle or gender orientated stores. One of the most recent cases is from Japanese mobile carrier DoCoMo who has just opened a new communications concept called The Shelf. It is a relaxing environment for young women where technology is being presented as part of people’s everyday lives rather than a (beautiful designed) technology orientated phone store.
Located in the backstreets of Omotesando (Tokyo, Japan) The Shelf has two floors to explore and test the communication technology, books, magazines and make-up. The first floor features four areas surrounding the themes of Travel, Work, Beauty, and Fashion. All the different services and products are curetted by a popular role model who represents one of the themes. They have collaborated in creating a space that shows how the smart phone integrates into everyday’s life for young women. The second floor is the café and lounge to sit down, enjoy tea, read a magazine and check out some make up.
The Shelf is a fascinating idea That is based around understanding lifestyle and need instead of features and models.
via Shift East
There is a new shopping experience that’s powered by robots and your smartphone. Founded by a former Amazon exec this shop has the potential to revolutionize the way we buy clothes! In the store customers can scan QR codes on jeans they like and robots will send their specific size to a designated dressing room.
The store carrying the name Hointer, located in the University District of Seattle, is still in beta mode and focuses on high-end jeans for male for now. But the company plans on selling all men’s apparel with various price ranges and eventually expands into the women and teen clothing worlds as well.
Main reason the focus is still men based is the simple fact that shopping is an arduous chore for most guys. They’d rather be efficient with their shopping, and Hointer gives them that with a tech twist. These shoppers are like hunters — that’s where the name “Hointer” comes from.
Why this concept is a glimps in the future? The design of the store requires less floorspace and fewer salespeople, which in turn allows Hointer to offer low prices and carry more stock. And the app allows Hointer to track everything in the store in real-time and lets customers rate clothing. Brands can then access that data via Hointer’s portal to see which apparel people tend to try on and not.
Now it is already so successful Hointer plans to open more stores in Bellevue, San Francisco and possibly abroad in Tokyo and Shanghai.
If you are interested in Retail innovations. Check out the slideshare of Ebeltoft Group they gave during the World Retail Congress 2012.
In this slideshow presentation they point out nine key innovation themes and show examples of retailers that excel in this theme either through format innovation or business innovation.
- Curated Collection
- On-line/Off line Mash Up
- Channel Transformers
- Service Experience 2.0
- Technology Intervention
- Customization/Ask the Crowd
Check also the rest of their presentations here
On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideasThe death of RRP In the next 25 years it is possible we will see the death of fixed pricing The merging of shops, shopping and shoppers ‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping. A move from high street to ‘try street’ The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser. The rise of metail In 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.
via retail focus
It was just a matter of time and now it it is reality. The chinese are here to stay also in retail innovation!
A 2000sqm combined bookstore, fashion retailer and gallery has been named the world’s best designed store of 2012.
Fangsuo Commune in Guangzhou, China, was judged the best from some 100 entreis from all over the world. The massive store, which encourages shoppers to visit to rlax and ‘hang out’ as well as to shop, aso features a cafe, home living collection and space for special cultural events.
This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.
140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.
The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.