Because the first slideshow compilation I made a year ago was so highly appreciated. I decided to make a new compilation of photos that caught my eye and reflects recent tendencies in retail branding and design.
Posts Tagged ‘retail’
This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.
140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.
The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.
Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.
1. Sleep above the store at Maison Rika in Amsterdam
A guest room above a store? What is more engaging than being so close to the store the brand and its story.
2. Small businesses can sell their product at Target
3. The first ‘Start up store’ opened its doors in New York
Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.
4. Top shop bus service to promote new store
If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.
5. Radio Shack recognize it roots and starts a community site
Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.
6. Swap vending machine
Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.
7. JC Penny’s groundbreaking (price) strategy
In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be a great way to keep the lead.
I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.
Many are interpretations of what I think suits the point others are already being mentioned by Idea works.
For the the list and explanation of all points click here
The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.
Amongst these three key trends, they picked out 12 things to watch out for in 2012.
- The Rise of SoMoLo (SoLoMo)
- The Growth of Retail Hackers
- Small Time is Back Big
- Putting the Squeeze on Prices
- The Treasure Hunt is On
- Mashops and Digitail
- Responsible Retail
- Digital Wallets Take Off
- Store as Hang out
- Pop Ups Mash Up
- Anti Mall
- Click & Collect
For the explanation of all points click here
Starbucks seems to enter a new stage in their recycle design experiments. In the company’s hometown Seattle the coffee chain is opening its’ first store made of used shipping containers. The containers are actually the discarded ones being used to import tea and coffee.
In the New York Times Starbucks says that the eco-friendly concept may lead to more shipping container stores, but keeps the possibility open that it can also be a one of a kind experiment. The store is drive-up and walk-up only with no space to lounge inside. Just another experiment that makes the brand, that almost felt victim to blandness, interesting again.
via Seattle PI
to read the rest click here
to read the rest click here