Posts Tagged ‘Tokyo’

The most interesting retail of December and January

11 January 2013

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Since December a lot of new things seem to appear that made me move again. All sorts of concepts and ideas caught my eye because they reflect the new reality. A few I already posted on this blog and I now want to share the rest of the most attention-grabbing ones with an explanation why I consider them interesting.

1.) Polaroid announces plans to launch  polaroid photobar experiential retail stores. 
We will see more old decaying brands develop a retail concept trying to become relevant again.
 
2.) Department store Selfridges introduces a ‘No Noise’ shopping experience.
In our hectic information overloaded urban society tranquillity is becoming a rarity. Retailers and brands that can offer us an escape from this fast-paced world will win.
 
3.) Farmigo is an online farmer’s market connecting organic farmers directly with communities in their direct environment.
The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry. 
 
4.) The  Billionaire Shop is an online store for the super rich created by gambling company Multilotto.com.
The world is getting polarized and that counts for (on-line) retail too.
 
5.) The Tommy Bahama flagship store on NYC’s  5th Ave. generates two and a half times the sales per square foot than a regular store because of in-store restaurant and bar.
Big cities become leisure paradises and people like to spend their leisure time shopping. But shopping doesn’t necessarily mean immediate buying. Therefore physical stores have to find new business models that cash in on the leisure ‘shopper’. A successful model is an in-store restaurant or bar to lure people and compensate the loss.”
 6.) Takeo Kikuchi’s flagship store in Tokyo  has no one-way shopping circulation and is a place to feel at ease.
Online shopping changed the rules for offline retail. Not only became stores showrooms or places to relax, the way we enter the shop, how we browse and the moment we pay has all changed. Stores with a one-way shopping circulation will become a thing of the past
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Girls only telecom store.

21 December 2012

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In an extremely mature retail environment like Japan, retail is less generic and often very niche, specialized or single subject focused. An example of this single subject focused retail is lifestyle or gender orientated stores. One of the most recent cases is from Japanese mobile carrier DoCoMo who has just opened a new communications concept called The Shelf. It is a relaxing environment for young women where technology is being presented as part of people’s everyday lives rather than a (beautiful designed) technology orientated phone store.

Located in the backstreets of Omotesando (Tokyo, Japan) The Shelf has two floors to explore and test the communication technology, books, magazines and make-up. The first floor features four areas surrounding the themes of Travel, Work, Beauty, and Fashion. All the different services and products are curetted by a popular role model who represents one of the themes. They have collaborated in creating a space that shows how the smart phone integrates into everyday’s life for young women. The second floor is the café and lounge to sit down, enjoy tea, read a magazine and check out some make up.

The Shelf is a fascinating idea That is based around understanding lifestyle and need instead of features and models.

via Shift East


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