Posts Tagged ‘trends’

Retail trends in 2012: Let the Blur Begin part 2

5 January 2012

I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.

Many are interpretations of what I think suits the point others are already being mentioned by Idea works.

For the the list and explanation of all points click here

Retail trends in 2012: Let the Blur Begin

2 January 2012

The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.

  1. Digitization
  2. Globalization
  3. Polarization

Amongst these three key trends, they  picked out 12 things to watch out for in 2012.

  1. The Rise of SoMoLo (SoLoMo)
  2. The Growth of Retail Hackers
  3. Small Time is Back Big
  4. Putting the Squeeze on Prices
  5. The Treasure Hunt is On
  6. Mashops and Digitail
  7. Responsible Retail
  8. Digital Wallets Take Off
  9. Store as Hang out
  10. Pop Ups Mash Up
  11. Anti Mall
  12. Click & Collect

For the explanation of all points click here

WGSN: list of Retail Trends for 2012

2 January 2012

click here for the list 

Bruce Nussbaum talks about his new book

1 January 2012

UPcload Uses Your Webcam To Help You Order Clothes That Actually Fit | TechCrunch

4 December 2011

to read the rest click here

The future of retail: the rise of omnichannel marketing and sales | Trends in the Living Networks

2 December 2011

to read the rest click here

Why shops matter | Peter Preston The Guardian

1 December 2011

read the article here

 

The past the present and the future of retail

29 November 2011

My stats show me that people are always very interested in predictions of the future. Thinking about the future is significant, but bare in mind that our capability to think about it is limited by our knowledge of today. Disruptions in technology and culture can make a prediction of the near future totally ridiculous or very old fashioned in retrospect.

The Internet is a recent example that changed retail in ways we never expected and not long ago thought impossible. Mobile is already doing the same in a very short time. And if the technology is in some sort of way quite accurate than cultural and social changes makes the prediction almost comical or satiric.

Culture but also economy and politics are the other big driving forces of change that can be so unpredictable. The (spending) power of women, global migration and recently the economical crisis’s are generators or catalyser of change.

I gathered some cool, funny and remarkable examples of predictions about retail from the past. Some are almost spot on, others are falls or completely ridiculous.

Stunning prediction of on line shopping but in the future classic role models are still going strong in household according this short film.

This high tech department store from the 80’s wasn’t promoted because of the  Technophobia in this decade.

“On-line shopping isn’t possible!”  Was one of the opinions back in the 80’s of last century.

Retailers Invest in Showy Flagships as Market Offers Opportunity

20 November 2011

Retailers Invest in Showy Flagships as Market Offers Opportunity.

Adidas secret pop up store

24 September 2011

What to do if the temporariness of pop up is losing its exclusivity? You take this, ones super hip now uber mainstream phenomenon, more select. No better you make it SECRET. Sports giant Adidas has recently come up with a brilliant sales strategy that sparks a new incentive.

Adidas will launch 6 pop-up stores that are open only for a short time in Germany, Austria and Switzerland. The invitations with the opening dates and venues are spread via social networking sites to a select group of people. The urban style stores of 40 to 90 sqm large are furnished with super simple steel tubes furniture. This allowed it to be put up within one day on site with one hex key. Its quick instalation makes the surprise even bigger!

via Behance


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