Posts Tagged ‘retail’

Why shops matter | Peter Preston The Guardian

1 December 2011

read the article here

 

The past the present and the future of retail

29 November 2011

My stats show me that people are always very interested in predictions of the future. Thinking about the future is significant, but bare in mind that our capability to think about it is limited by our knowledge of today. Disruptions in technology and culture can make a prediction of the near future totally ridiculous or very old fashioned in retrospect.

The Internet is a recent example that changed retail in ways we never expected and not long ago thought impossible. Mobile is already doing the same in a very short time. And if the technology is in some sort of way quite accurate than cultural and social changes makes the prediction almost comical or satiric.

Culture but also economy and politics are the other big driving forces of change that can be so unpredictable. The (spending) power of women, global migration and recently the economical crisis’s are generators or catalyser of change.

I gathered some cool, funny and remarkable examples of predictions about retail from the past. Some are almost spot on, others are falls or completely ridiculous.

Stunning prediction of on line shopping but in the future classic role models are still going strong in household according this short film.

This high tech department store from the 80’s wasn’t promoted because of the  Technophobia in this decade.

“On-line shopping isn’t possible!”  Was one of the opinions back in the 80’s of last century.

Retailers Invest in Showy Flagships as Market Offers Opportunity

20 November 2011

Retailers Invest in Showy Flagships as Market Offers Opportunity.

In the future, we won’t seek out retailers. Retailers will seek us out.

3 November 2011

I just read a super interesting article by Doug Stephen who is president of Retail prophet consulting. He predicts the death of the store as destination. For millennia retail as a concept, has been about destinations. Whether a small specialty shop, a department store or a website, retail has always meant going somewhere to get something. But the development that “anything/anywhere” shopping becomes the expectation and ultimately the norm results in a future where the product seeks out the consumer instead of the other way around.

He is giving four recent examples

With my interpretation of this interesting view I think the term broadcast shopping is something relevant to mention. The broadcast shopping model reverses the relationship between shopper and retailer. Instead of the consumer searching for a vendor that has what he needs the consumer describes a specific need online and the retailer is hunting the web for questions they can fulfill. Several examples are already there and Zaarly is a great one.

The first buy and collect store in the UK

26 October 2011

Since a week the British store chain House of Fraser opened its own buy and collect store in Aberdeen. The store is an experiment to see  if the Brits are ready for this new way of stockless shops.

The store does not stock merchandise but instead features iPads, computers and interactive screens where customers can order products, which are then delivered the following day to either the customer’s home or to the store for collection.

To enhance the selling process there are big touch-screens to support sales people and comfortable seatings to let the customers feel at ease. The retailer plans to open a second store in Liverpool One shopping centre before Christmas.

If this particular store in this configuration for this brand will succeed, I can’t say. But click and collect will be one of the new ways we shop that is here to stay and can’t be ignored anymore by retailers in their omni-channel approach.

via retail week

Luxury brands are blurring the line between museum and store

2 October 2011

Photo Getty for Gucci

It is a trend already going on for a few years, retailing brands that are hooking up with art and artist. The need to be more than a brand selling products and the call for a transcendent brand story is often found in art. Especially the luxury brands are dissolving the boundaries between the world of art and their retail activities. They have partnerships with artists and presenting art and products as one of the same. In-store galleries are part of the shopping experience. Their global flagship stores are even of museum architectural allure.  The new Louis Vuitton store in Singapore is one of the newest examples.

To blur the line even more the luxury brands are not only hosting artists like museums but are occupying or even start museums themselves. The most recent example of this is the Gucci museum in Florence. In this museum the product stands central as if it is an uber exclusive window-shopping experience. At the end there is the possibility to buy a piece of all this luxury porn in its own shop. It is just a matter of time that this museum is going to travel around the world and enrich the shopping experience in all Gucci’s flagships.

Adidas secret pop up store

24 September 2011

What to do if the temporariness of pop up is losing its exclusivity? You take this, ones super hip now uber mainstream phenomenon, more select. No better you make it SECRET. Sports giant Adidas has recently come up with a brilliant sales strategy that sparks a new incentive.

Adidas will launch 6 pop-up stores that are open only for a short time in Germany, Austria and Switzerland. The invitations with the opening dates and venues are spread via social networking sites to a select group of people. The urban style stores of 40 to 90 sqm large are furnished with super simple steel tubes furniture. This allowed it to be put up within one day on site with one hex key. Its quick instalation makes the surprise even bigger!

via Behance

Strange, interesting and all about retail trends

6 September 2011

Hello again! It were hectic weeks for me, so I took it easy on the blogging. I made it myself comfortable by only tweeted the things I found interesting. But I know I can’t wait to long with posting some new stuff. Before you know it you’re forgotten. So here is a new post. This time it is not something hot and new. I decided to make a compilation of pictures I collected in the last 12 months. Some photos caught my eye, others reflect tendencies in branding and design but above all they are all about retail.

Linkedin erects own store in Singapore

30 May 2011

Social networks and retail are getting more linked with one another but this initiative is taking this trend quite literally. Not much is mentioned about it on the web but Linkedin started a shop in Singapore.  It apparently has something to do with the introduction of their web service in Asia. This project is yet another great example of a brand that is using retail to elevate a product or service.

via marketing interactive  

What if you lived at ikea?

3 May 2011

At one weekend photographer Christian Gideon was sent to IKEA by his wife. He went with a friend and started to get bored. Soon after they asking themselves- what if you lived in ikea? well take a look…

for more photos


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