Posts Tagged ‘omni channel’

5 Trends That Will Shape Digital Services In 2013 (and therefore retail)

16 December 2012

1671418-inline-tesco-virtual-store-01Now we entered the omni channel world in retail it is impossible to ignore the digital trends. Olof Schybergson of the design firm Fjord named 5 key trends that have to be watched in 2013 and what to do. The last one is even solitarily dedicated to retail. 

1. DAWN OF THE “PERSONAL ECOSYSTEM” 

Connected objects start to take their place–right by your side.

2. K.I.S.S. (KEEP IT SIMPLE, STUPID)

Simplicity has a long track record of success and disruption. How good old-fashioned K.I.S.S. principles are making a comeback.  

3. ACCESS WILL SUPPLANT OWNERSHIP

What does it mean to own something in the digital age? As the focus shifts from ownership to access. 

4. I BELONG TO ME

How to survive if you find yourself on the personal data battlefield.

5. A PERSONAL SHOPPER FOR EVERYBODY

The coming revolution in retail

Personalization is nothing new in the digital world, but in the world of retail, users often find that comparatively few services actually meet their needs. This is likely to change in 2013, as the online and offline retail environments merge, creating a more holistic and immersive customer experience.

A statistic to strike fear into the heart of any retailer: Almost half of U.S. smartphone users have used their devices in-store, and more than half of those have gone on to abandon their in-store purchase. For smartphone users, the distinction between online and in-store shopping has all but disappeared.

The key to retail success lies in creating experiences that make customers feel better. A shopping experience that feels smarter or easier can be more valuable for many customers than simply getting the best deal. Key factors that ensure success are increasingly going to be based on recognition, recommendation, follow-through, and support. Services like Intuit GoPayment and PayPal Here (both of which Fjord helped to design) are already revolutionizing commerce for small retailers by simplifying payment, and the next natural step is to offer digital customer relationship management for these small merchants.

Shop staff will increasingly be equipped with tablets or smartphones to deliver improved individual service, and opt-in location-based services will help customers find precisely what they’re looking for, when they’re looking to buy, and will enable them to pay on the spot without queuing. Virtual shops, in other words, will also take hold in the physical world.

Suggestions for the shopping services of 2013:

• Design commerce services that make use of smartphone sensors and contextual data–camera, gyroscope, time of day, and location.

• Design innovative and simple solutions for small merchants. This is a big group of merchants, yet they are not digitally savvy at all. Inventory management, customer relationships, loyalty solutions, digital storefronts–these can be life-changing services for small retailers.

• Re-imagine the boring things and make them engaging. As PayPal and Square have shown, even something as painful as paying can be pretty cool.

read the rest here

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The Future of Retail in Six Trends

25 September 2012

Nurun published a useful trend report on the future of retail defining . They define Six trends that they think will shape the future of retail.

1.) Social Product Discovery, Consideration and Evaluation

2.) Product placement morphs into content and commerce

3.) Integrated Expansion of the Omni-channel

4.)The New Geography of Merchandising

5.) I’ll trade my privacy for a 5 dollar coupon

6.) Sophisticated Frugality

For the whole report Digital for real life

The future of retail: the rise of omnichannel marketing and sales | Trends in the Living Networks

2 December 2011

to read the rest click here

The first buy and collect store in the UK

26 October 2011

Since a week the British store chain House of Fraser opened its own buy and collect store in Aberdeen. The store is an experiment to see  if the Brits are ready for this new way of stockless shops.

The store does not stock merchandise but instead features iPads, computers and interactive screens where customers can order products, which are then delivered the following day to either the customer’s home or to the store for collection.

To enhance the selling process there are big touch-screens to support sales people and comfortable seatings to let the customers feel at ease. The retailer plans to open a second store in Liverpool One shopping centre before Christmas.

If this particular store in this configuration for this brand will succeed, I can’t say. But click and collect will be one of the new ways we shop that is here to stay and can’t be ignored anymore by retailers in their omni-channel approach.

via retail week


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