Posts Tagged ‘library’

McDonald’s host pop up public library

11 October 2012

photo McDonald’s

As I reported earlier the Dutch public libraries are having a hard time as a result of the cost cuts by the government. To keep on being relevant they have to show the Dutch government that people still want to be member.

To achieve this the organization comes up with some pretty unconventional solutions.  They already introduced  libraries at high traffic locations like Schiphol airport and the railway station in Haarlem and recently announced to collaborate with retail partners like IKEA and Mc Donald’s.

The last one hosts since this week a pop up library that is opened two days a week till 27th of October in the city of Arnhem.  The pop up library is targeted to teenagers and reward them with a free hamburger if they want to become member. Further more is this initiative a chance for the library to show the teenagers that they are more than books. If this initiative will help the library survive the 21st century I can’t say. But it is always nice to see unconventional solutions especially from conservative institutes like the library

via retail news

Public libraries in the Ikea.

16 February 2012

The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions.  They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.

Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations.  The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.

via retailnews


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