Posts Tagged ‘Korea’

Tesco’s virtual store in korean subway

27 June 2011

I love this project from Homeplus, the Korean daughter of British supermarket giant Tesco. To gain their share in the market, Homeplus came up with one of the coolest QR code campagnes ever launched. The basic idea is to bring the store to the busy Korean people. They did this by sticking stickers with life-size photos of filled supermarket shelves in the subway station. Every product displayed in the picture could be bought. Instead of putting the products in your cart you had to scan the QR Codes to add items to your mobile cart. Once you’re home your purchase is delivered. Great way of promoting your online shopping service.

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