Posts Tagged ‘e-commerce’

Clean your room and win a 90 sec shop frenzy at IKEA

25 March 2011

Ikea Honk Kong has started a new Facebook initiative to connect with customers online. The new project is aiming to take the online experience to the real-life shopping world. The “Bedroom Makeover” contest is a social extension of Ikea’s current “Happy Inside” campaign. It promotes the benefits of organized living, what is almost nowhere as relevant as in a cramped up city like HK.

Fans can submit before and after photos of their interior and tell people how Ikea helped them turn their bedroom into a place to be proud of. Three winners voted by the public will be invited by IKEA to join a 90 seconds shopping extravaganza.

Via asiadigitalmap

Shop for free in japanese convenience store

21 February 2011

A few years ago the Japanese surprised the retail and marketing world with Sample lab. It was a new kind of physical store formed around a business model based on the idea of free. The highly successful concept has sprouted a lot of clones.  Strangely the idea is still not picked up that fast in the west. Maybe it is too fresh, just as the Chinese idea of group buying was several years ago. That the idea of shopping for free has a lot of opportunities in retail proves this very bald idea from the on-line sample site Luke 19 and convenience store chain Famima! They invented a super smart initiative that uses the strengths of both parties.

The Family Mart stores already have in-store terminals where customers can purchase concert tickets, pay for things ordered online, make reservations and more. Using this same “FamiPort” terminal the 500,000 members of Luke 19 will now be able to log-on with their user ID and password, and then receive sample products immediately. The 8.000 Family convenience stores will introduce some 20 samples per month, including drinks and sweets. When Luke 19 members collect their samples, they will be asked to fill out a short survey and the organizers will also gather data on the kinds of other purchases that members bought during their visit to the store.

via cscout

8 Driving Forces for Retail in 2011

7 February 2011

I love infographics because of their clarity and aesthetics. This is a great one about retail. It shows the tremendous gain of technology, particularly in the realms of eCommerce and social media.Via

5 Retail (technology) Trends from the NRF

31 January 2011

Trend-website Scout discribes 5 retail (technology)trends they recognized during National Retail Federation’s Show in New York.

1. Interactive Displays:

This touch-sensitive display from Intel and Adidas allows customers to conveniently scroll through different shoe models and chose from a wide variety of styles—even ones the store does not have in stock. Intel’s systems features built-in face-recognition technology that automatically identifies age and gender of approaching customers, and makes recommendations based on these parameters.

2. In-Store Navigation:

Microsoft demoed a new Augmented Reality system that lets shopper use their smartphones to define which products they are looking for. They are then guided to their location in the store via AR tags which are super-imposed over the camera view of the smartphone.

3. AR Mirror:

Imagine That presented its AR fitting room “mirror” that allows online shoppers to try on virtual garments and accessories in front of their webcam. The virtual merchandise is overlaid onto the users’ body, automatically adapting to their movements. It’s ideal for elderly people, housebound people, and the part of the population that lives in remote areas.

4. Near Field Communication:

ViVoTech showcased its NFC (Near Field Communication) payment solution consisting of an in-store NFC reader that allows shoppers to make payments using their mobile phone. The NFC payment system effectively turns customers’ phones into a credit or debit card, making shopping more convenient.

5. Glove Inventory Scanner:

This wearable device from KoamTac consists of an ultra-compact and lightweight barcode scanner that is integrated into gloves, allowing for hands-free barcode scanning. This innovative device is intended for inventory workers who are now able to scan barcodes and stack shelves at the same time, thereby increasing productivity.


Europe’s first fully integrated Facebook store

28 January 2011

It is finaly a fact, fashion e-tailer ASOS launched the first European f-commerce store. The page is crisp and smart and will probably be the new benchmark standard for companies with Facebook store aspiration. Rather than a lesser version of their own e-commerce site, the ASOS f-store holds its own usability and simplicity. The new f-store has a lot in common with JCPenney’s f-store that opened up last month.

On the site you will find all the social characteristics of Facebook. You can view items, “like” them, share items and give comments on certain items on your Facebook profile. You can see which items your friends have also liked within the store and complete a purchase without ever leaving the ASOS Facebook page. And to complete the experience it looks smart on a mobile phone. Now the first step is taken by one of the biggest European e-tailer  and Facebook has more search hits than Google, it is just a matter of time that more will follow.

via The Next Web

Retail trends 2011 (and beyond) part 2

6 January 2011

My stats show that after the new-year people suddenly are looking for the trends of this fresh year. I’ve already published one from contagious magazine in the beginning of December last year. There are a lot more trend lists. Most of them are just more of the same. Some even dare to forecast the next 5 years. The one by TNS Retail Forward and PWC I consider worth paying attention to. Here is their subtract of a report that you can buy on the net.

1. The Downsizing of (Almost) Everything Expect (almost) everything except mega-store chains and formats to downsize during the decade—products/packaging, retail chains, store footprints, living spaces.

2. The “Glocalization” of Retailing For many big retailers, the next growth phase will be about segmentation and localization. Big retailers of the future will get there by operating multiple formats and multiple concepts, targeted to specific customer segments, in specific local markets, for specific end-use needs and occasions.

3. Breaking the 80/20 Rule The future of retailing is selling less of more. With expanded access, consumers will buy less of what’s “popular” and more of what “suits me.” Retailers that can figure out how to deliver what niche markets are looking for will reap the profits.

4. The Unchaining of Retailing We will see the demise of the cookie cutter specialty chain. The day of the 1,000-outlet specialty chain delivering the same homogenous, narrow and deep assortment everywhere, regardless of location, is over. Chain size will top out at lower store counts. Retailers will expect to achieve more of their growth from new concepts than from established concepts.

5. Global Consolidation of Big Box Retailers Big box retailing doesn’t go away in 2015, but expect to see even greater concentration of market share on a global scale. Those players that remain after consolidation will be stratified by price tier and lifestyle.

6. Share of Life Retailing Retailers will define themselves by the customers they serve, rather than by the products they sell. Retailers will grow by positioning themselves as more than just purveyors of “stuff” but also as one-stop purveyors of lifestyles or need states.

7. The “Un-storing” of Retailing It will get harder to answer the question “what’s a store” — much less “what’s in a store.” Multi-channel will multiply — covering more than stores, catalogs and an online presence — and come to mean a bigger, broader brand presence.

8. The Rise of the Anchor Place Like the store of the future, the shopping center of the future will be closer to the customer. We will see the demise of the anchor store as the main draw. The place becomes the destination. New generation lifestyle centers will offer the ultimate in simplification and convenience—a “pre-packaged total lifestyle experience” where busy consumers can shop, work, socialize, eat, be entertained, live.

9. Consumer as Co-creator The line between maker and consumer will blur. Consumers will have almost limitless opportunity to get what they want by participating in the value chain as creator, co-creator, adapter, editor, re-mixer, and re-packager.

10. Exclusivity Escalates Penetration of private brands and manufacturer exclusives will explode across virtually all categories as retailers require differentiation, versatility, newness, and return on inventory investment. Private brands will be key as retailers strive to satisfy niche opportunities, enable customization and keep pace with here today — gone today trend lifecycles.

11. Suppliers Defend Turf In 2015, suppliers will live by two credos: “The best defense is good offense” — and — “If you can’t beat them, join them”. Supplier-retailer relationships will be increasingly collaborative but also increasingly competitive. Branded supplier-retailer partnerships will multiply but so will retailer private brands.

12. Power to the People Tools and technology will change the balance of power in retailing, shifting the power to the people. Consumers will have almost perfect information access about products and pricing. It will be almost impossible for retailers and producers to maintain a significant difference in margins on widely distributed commodities, underscoring the importance of differentiation, innovation, and integrated lifestyle approaches to doing business.

13. New Technological Environment Technology will pervade the living and shopping experiences of 2015. Most of the technology trends anticipated for 2015 are progressions of trends that are under way today; they will just be more ubiquitous tools and technology within reach wherever, whenever and for whatever purpose.

14. Value Chain Evolution Today’s value chain is designed for mass merchandising. The value chain of 2015 will need to support niche merchandising, down to the location, day part and customized individual unit. It will be defined by connectivity, early capture of true demand signals, total visibility, shared data, real-time information, real-time response, decentralization, and integrated shared logistics.

15. Triple Bottom Line Scorecard Retailers and suppliers will need to become better global citizens. In 2015, the definition of corporate success will take into account environmental and social performance in addition to financial performance. Retailers and suppliers should expect to be measured against an expanded set of criteria—planet and people as well as profit.

A full copy of the report can be downloaded here

5 mobiele technologieën die retailers zouden moeten gebruiken

11 December 2010

De blog ‘ The Retail Blog’, die zich richt op de technologie in retail, heeft recentelijk een artikel geplaatst waarin deze de retailer wilt waarschuwen zo snel mogelijk met de onderstaand 5 mobiele technologieen bekend te maken. Met de meeste zijn vele al bekend maar MILO is waarschijnlijk voor de meerderheid nieuw. Toch wordt het door sommige deskundige al gezien als de kanshebber voor  de volgende ontwrichter in retail.

  1. Geolocation Apps
  2. ShopAlerts
  3. Barcode Scanning
  4. Group Buying
  5. Milo


Voor het hele artikel klik hier

Retail trends 2011 (deel 1)

9 December 2010

Het is het einde van het jaar en dus beginnen de trends voor volgend jaar weer binnen te druppelen.  De eerste interessante waar ik jullie op wil wijze is van contagious magazine. Hieronder de trends met een korte uitleg en een link naar een voorbeeld.  Er zullen meer trendlijstjes  volgen die ik de moeite waard vind om met jullie te delen.

Wil je de trends beter uitgelegd krijgen klik hier voor het volledige trend report.

Curated consumerism / intergrating online and in-store
Instore tech / capitalizing on convergent lifestyles
World of whiskies store
Democratic consumerism / re-thinking the supply chain
Salon retail / spaces for community and personal
The school of life
Retail with a cause / the new social
Theory store
Service-centred tech / people drive technology in-store
contagious magazine
S-commerce / where social media meets online retail
14 social commerce voorbeelden
M-commerce / the bridge between at home and in-store
mobile is game changer
V-commerce / using video content to drive

Kopen met tijd en sinterklaas in Londen

30 November 2010

Wat opvallende dingen van deze maand voor jullie bij elkaar gezet.

Hij is dan eindelijk geopend,  Plane shop, de  roulerende pop-up winkel op het vliegveld van Glasgow

De kunstenaar Lawrence Weiner ontwierp een winkel waar niet met geld maar met tijd wordt betaald. Een oud socialistisch fenomeen dat de laatste tijd zeker in de VS weer wordt opgepakt.

De grote merken willen klein lijken door samen met locale hippe ambachtelijke merken op een ‘pop up’ vlooienmarkt te staan.

Veel over bericht toch even het vermelden waar. Kessels Kramer introduceert sinterklaas in Londen.

14 voorbeelden van verschilende vormen Social Commerce.

15 November 2010

Een handige lijst van  Brendan Hughes in Social Media Today. In deze  lijst  worden 14 verschillende vormen van social commerce behandeld met voorbeelden uit de praktijk. Elke multi-channel retailer zou deze eens goed moeten bestuderen

  1. Dell (Dell Outlet Twitter deal feeds)
  2. TripAdvisor (onsite Social Layer with Facebook Social Plugins)
  3. Delta Airlines (‘f-commerce’ – e-commerce on Facebook with Alvenda’s store tab and newsfeed store)
  4. Mattel (onsite social layer with DecisionStep’s ShopTogether tool)
  5. Dropbox (referral program – more free space for referring new users)
  6. Groupon (group purchasing platform used by Gap, Body Shop and others)
  7. Tradepal (buying and selling within your social network)
  8. Zopa (peer-t0-peer loans)
  9. Dell (IdeaStorm – social suggestion board)
  10. NikeID (Create and Share product customization/personalization)
  11. B&Q (online DIY ‘social hub’ hosting)
  12. Meetup (facilitating offline communities)
  13. Starbucks (driving footfall with Foursquare check-in deals)
  14. EventBrite (delivering ROI from the share button)

Voor het hele artikel met uitgebreide uitleg klik  hier

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