Posts Tagged ‘e-commerce’

The future of retail: the rise of omnichannel marketing and sales | Trends in the Living Networks

2 December 2011

to read the rest click here

Why shops matter | Peter Preston The Guardian

1 December 2011

read the article here


The past the present and the future of retail

29 November 2011

My stats show me that people are always very interested in predictions of the future. Thinking about the future is significant, but bare in mind that our capability to think about it is limited by our knowledge of today. Disruptions in technology and culture can make a prediction of the near future totally ridiculous or very old fashioned in retrospect.

The Internet is a recent example that changed retail in ways we never expected and not long ago thought impossible. Mobile is already doing the same in a very short time. And if the technology is in some sort of way quite accurate than cultural and social changes makes the prediction almost comical or satiric.

Culture but also economy and politics are the other big driving forces of change that can be so unpredictable. The (spending) power of women, global migration and recently the economical crisis’s are generators or catalyser of change.

I gathered some cool, funny and remarkable examples of predictions about retail from the past. Some are almost spot on, others are falls or completely ridiculous.

Stunning prediction of on line shopping but in the future classic role models are still going strong in household according this short film.

This high tech department store from the 80’s wasn’t promoted because of the  Technophobia in this decade.

“On-line shopping isn’t possible!”  Was one of the opinions back in the 80’s of last century.

In the future, we won’t seek out retailers. Retailers will seek us out.

3 November 2011

I just read a super interesting article by Doug Stephen who is president of Retail prophet consulting. He predicts the death of the store as destination. For millennia retail as a concept, has been about destinations. Whether a small specialty shop, a department store or a website, retail has always meant going somewhere to get something. But the development that “anything/anywhere” shopping becomes the expectation and ultimately the norm results in a future where the product seeks out the consumer instead of the other way around.

He is giving four recent examples

With my interpretation of this interesting view I think the term broadcast shopping is something relevant to mention. The broadcast shopping model reverses the relationship between shopper and retailer. Instead of the consumer searching for a vendor that has what he needs the consumer describes a specific need online and the retailer is hunting the web for questions they can fulfill. Several examples are already there and Zaarly is a great one.

The first buy and collect store in the UK

26 October 2011

Since a week the British store chain House of Fraser opened its own buy and collect store in Aberdeen. The store is an experiment to see  if the Brits are ready for this new way of stockless shops.

The store does not stock merchandise but instead features iPads, computers and interactive screens where customers can order products, which are then delivered the following day to either the customer’s home or to the store for collection.

To enhance the selling process there are big touch-screens to support sales people and comfortable seatings to let the customers feel at ease. The retailer plans to open a second store in Liverpool One shopping centre before Christmas.

If this particular store in this configuration for this brand will succeed, I can’t say. But click and collect will be one of the new ways we shop that is here to stay and can’t be ignored anymore by retailers in their omni-channel approach.

via retail week

Strange, interesting and all about retail trends

6 September 2011

Hello again! It were hectic weeks for me, so I took it easy on the blogging. I made it myself comfortable by only tweeted the things I found interesting. But I know I can’t wait to long with posting some new stuff. Before you know it you’re forgotten. So here is a new post. This time it is not something hot and new. I decided to make a compilation of pictures I collected in the last 12 months. Some photos caught my eye, others reflect tendencies in branding and design but above all they are all about retail.

Tesco’s virtual store in korean subway

27 June 2011

I love this project from Homeplus, the Korean daughter of British supermarket giant Tesco. To gain their share in the market, Homeplus came up with one of the coolest QR code campagnes ever launched. The basic idea is to bring the store to the busy Korean people. They did this by sticking stickers with life-size photos of filled supermarket shelves in the subway station. Every product displayed in the picture could be bought. Instead of putting the products in your cart you had to scan the QR Codes to add items to your mobile cart. Once you’re home your purchase is delivered. Great way of promoting your online shopping service.

Diesel brings like button in brick and mortar store

3 June 2011

A few weeks ago a lot of blogs mentioned the RAI motor show held in my hometown. They didn’t report the premiere of some cool prototype or new car model, the fair it is actually quite a dull one. The buzz was about two meritocratic carmakers that introduced real life Facebook like buttons at their stand. And now jeans brand Diesel brings this phenomenon to the real life store. A QR code on the jeans enables you to like a product and share it with your Facebook friends. Diesel is one of those brands that acknowledge the new frontier isn’t online, but a web-influenced offline world. The Facebook mirror and this new mobile initiative illustrates that well.

Telecom company opens NFC-enabled Store of the future

2 May 2011

Korean telecom company SK-Telecom partnered with an e-commerce site called 11 Avenue to open a store where they can test a new mobile commerce retail concept. The store allows shoppers to see products in a retail environment and buy it by scanning the QR codes or NFC tags of the products with their phone. South Korea’s largest wireless carrier, demonstrates with this shop how retailers can successfully reinvigorate their physical spaces with mobile technologies.

The store offers around 200 products from cosmetics to motorbikes and will be changed each month. The catch for the consumer is a saving between 10% and 40% on standard retail prices. For the telecom company the profit is a double edged sword. They earn money by selling branch strange products and the consumer is getting hooked by a new way of shopping where they are using more data traffic on their mobile device. It is this way of approaching business that I have a lot of respect for.

The future of on-line shopping and social commerce on tv

8 April 2011

Today I’ve seen two extremely interesting and cool examples of the possibilities new technology gives us to change our shopping experience radically.

The first is a concept that can be the saviour for television and elevate the last century marvel into the 21st one. This next-generation TV will incorporate all the needs and possibilities of now and ads a social and commercial layer to the experience. The project, with codename GOAB, is designed by digital agency Syzygy and is turning your handset (tablet/mobile) into a socially and commercially-enabled TV remote.

more here

The second concept  is of the Swedish cell phone company ‘Three(3) they bring the on-line sales experience to the next level. The sales experience has a particularly bad reputation and can be a real threat to your carefully build brand image. This new concept taps into the fact that much more of our communication with one another is relayed via body language. 3′s ‘Liveshop’ has a minority report kind of interface and is still in a concept phase but shows us a fascinating case study for how online sales might be look in the nearby future.

via Techland

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