Posts Tagged ‘cross channel’

The Future of Retail in Six Trends

25 September 2012

Nurun published a useful trend report on the future of retail defining . They define Six trends that they think will shape the future of retail.

1.) Social Product Discovery, Consideration and Evaluation

2.) Product placement morphs into content and commerce

3.) Integrated Expansion of the Omni-channel

4.)The New Geography of Merchandising

5.) I’ll trade my privacy for a 5 dollar coupon

6.) Sophisticated Frugality

For the whole report Digital for real life

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H&M and “The Girl with the Dragon Tattoo” cross-promote brands at pop-up store

8 January 2012

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.

via Trendpool » Promoting Brands with Popular Culture.


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