Posts Tagged ‘business’

News Analysis – Online brands are coming to a high street near you | News | Design Week

14 February 2012

click here for the article

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The best of january

1 February 2012

Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.

1. Sleep above the store at Maison Rika in Amsterdam

A guest room above a store? What is more engaging than being so close to the  store the brand and its story.

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2.  Small businesses can sell their product at Target

3. The first  ‘Start up store’ opened its doors in New York

Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.

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4. Top shop bus service to promote new store

If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.

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5. Radio Shack recognize it roots and starts a community site

Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.

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6. Swap vending machine

Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.

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7. JC Penny’s groundbreaking (price) strategy

In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be  a great way to keep the lead.

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Fresh view on Brands from a 5-year-old

31 January 2012

The comments kids give on recognizing brands is intriguing, sometimes disturbing and most of the time funny. This video is no acceptation.

Comment by the daughter of graphic designer Adam Ladd.

H&M and “The Girl with the Dragon Tattoo” cross-promote brands at pop-up store

8 January 2012

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.

via Trendpool » Promoting Brands with Popular Culture.

Retail trends in 2012: Let the Blur Begin part 2

5 January 2012

I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.

Many are interpretations of what I think suits the point others are already being mentioned by Idea works.

For the the list and explanation of all points click here

Retail trends in 2012: Let the Blur Begin

2 January 2012

The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.

  1. Digitization
  2. Globalization
  3. Polarization

Amongst these three key trends, they  picked out 12 things to watch out for in 2012.

  1. The Rise of SoMoLo (SoLoMo)
  2. The Growth of Retail Hackers
  3. Small Time is Back Big
  4. Putting the Squeeze on Prices
  5. The Treasure Hunt is On
  6. Mashops and Digitail
  7. Responsible Retail
  8. Digital Wallets Take Off
  9. Store as Hang out
  10. Pop Ups Mash Up
  11. Anti Mall
  12. Click & Collect

For the explanation of all points click here

WGSN: list of Retail Trends for 2012

2 January 2012

click here for the list 

Bruce Nussbaum talks about his new book

1 January 2012

Starbucks building up-cycled shipping container store

13 December 2011

Starbucks seems to enter a new stage in their recycle design experiments. In the company’s hometown Seattle the coffee chain is opening its’ first store made of used shipping containers. The containers are actually the discarded ones being used to import tea and coffee.

In the New York Times Starbucks says that the eco-friendly concept may lead to more shipping container stores, but keeps the possibility open that it can also be a one of a kind experiment. The store is drive-up and walk-up only with no space to lounge inside. Just another experiment that makes the brand, that almost felt victim to blandness, interesting again.

via Seattle PI

UPcload Uses Your Webcam To Help You Order Clothes That Actually Fit | TechCrunch

4 December 2011

to read the rest click here


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