Archive for the ‘winkelontwerpen’ Category

A pop up store about the future of retail

13 October 2012

On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideas 

The death of RRP
In the next 25 years it is possible we will see the death of fixed pricing
 
The merging of shops, shopping and shoppers
‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping.
 
A move from high street to ‘try street’
The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser.
 
The rise of metail
In 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.

via retail focus

McDonald’s host pop up public library

11 October 2012

photo McDonald’s

As I reported earlier the Dutch public libraries are having a hard time as a result of the cost cuts by the government. To keep on being relevant they have to show the Dutch government that people still want to be member.

To achieve this the organization comes up with some pretty unconventional solutions.  They already introduced  libraries at high traffic locations like Schiphol airport and the railway station in Haarlem and recently announced to collaborate with retail partners like IKEA and Mc Donald’s.

The last one hosts since this week a pop up library that is opened two days a week till 27th of October in the city of Arnhem.  The pop up library is targeted to teenagers and reward them with a free hamburger if they want to become member. Further more is this initiative a chance for the library to show the teenagers that they are more than books. If this initiative will help the library survive the 21st century I can’t say. But it is always nice to see unconventional solutions especially from conservative institutes like the library

via retail news

Kellogg’s opens pay-with-a-tweet pop-up shop

25 September 2012

The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.

The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.

The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.

Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.

The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.

Slice created the campaign that launches today (25 September) and will run until Friday.

via Campaign

Chinese store named worlds best

23 September 2012

It was just a matter of time and now it it is reality. The chinese are here to stay also in retail innovation!

A 2000sqm combined bookstore, fashion retailer and gallery has been named the world’s best designed store of 2012.

Fangsuo Commune in Guangzhou, China, was judged the best from some 100 entreis from all over the world. The massive store, which encourages shoppers to visit to rlax and ‘hang out’ as well as to shop, aso features a cafe, home living collection and space for special cultural events.

via Inside Retail.

Pop up store for local (retail) community

18 April 2012

This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.

140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.

The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.

link 140

Japan has the first coffee shop with laser cutter

18 March 2012

Afbeelding

In Japan a new sort of coffee shop is generating a little buzz among designers. The coffee shop named Fab café is an idea of Digital media production company Loftwork to collaborate with a network of designers. The word ‘fab’ means fabulous or fabrication but might also refer to the famous Fablab, a place where you have access to tools for digital fabrication.

The new caffeine hang out will house a state of the art laser cutter, which, for a fee, everyone can use. All you need to bring is an adobe illustrator vector file, which you plug in to the cutter that does the work in paper, felt, acrylic, wood and other materials.

I consider Fab cafe as another great example of a smart collaboration but even more an example of the rise of in-store production. Hopefully this will also stimulate parties like Ponoko or Fab lab to start their own (off-line) retail adventure. For these companies joining forces with a place where a lot of creatives are hanging out can be a smart and easy move to connect with them.

Source Spoon tamago

Here’s What Google (Plus Microsoft And Amazon) Will Sell At Their Stores | Fast Company

14 February 2012

click here for the article

News Analysis – Online brands are coming to a high street near you | News | Design Week

14 February 2012

click here for the article

The best of january

1 February 2012

Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.

1. Sleep above the store at Maison Rika in Amsterdam

A guest room above a store? What is more engaging than being so close to the  store the brand and its story.

link

2.  Small businesses can sell their product at Target

3. The first  ‘Start up store’ opened its doors in New York

Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.

link

link

4. Top shop bus service to promote new store

If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.

link

5. Radio Shack recognize it roots and starts a community site

Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.

link

6. Swap vending machine

Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.

link

7. JC Penny’s groundbreaking (price) strategy

In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be  a great way to keep the lead.

link

Retail trends in 2012: Let the Blur Begin part 2

5 January 2012

I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.

Many are interpretations of what I think suits the point others are already being mentioned by Idea works.

For the the list and explanation of all points click here


%d bloggers like this: