Archive for the ‘shop design’ Category

No sales person jeans store

1 December 2012

There is a new shopping experience that’s powered by robots and your smartphone. Founded by a former Amazon exec this shop has the potential to revolutionize the way we buy clothes! In the store customers can scan QR codes on jeans they like and robots will send their specific size to a designated dressing room.

The store carrying the name Hointer, located in the University District of Seattle, is still in beta mode and  focuses on high-end jeans for male for now. But the company plans on selling all men’s apparel with various price ranges and eventually expands into the women and teen clothing worlds as well.

Main reason the focus is still men based is the simple fact that shopping is an arduous chore for most guys. They’d rather be efficient with their shopping, and Hointer gives them that with a tech twist. These shoppers are like hunters — that’s where the name “Hointer” comes from.

Why this concept is a glimps in the future? The design of the store requires less floorspace and fewer salespeople, which in turn allows Hointer to offer low prices and carry more stock. And the app allows Hointer to track everything in the store in real-time and lets customers rate clothing. Brands can then access that data via Hointer’s portal to see which apparel people tend to try on and not.

Now it is already so successful Hointer  plans to open more stores in Bellevue, San Francisco and possibly abroad in Tokyo and Shanghai.

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Retail concepts and formats that are transforming retail

10 November 2012

If you are interested in Retail innovations. Check out the slideshare of Ebeltoft Group they gave during the World Retail Congress 2012.

In this slideshow presentation they point out nine key innovation themes and show examples of retailers that excel in this theme either through format innovation or business innovation.

Themes are:

  1. Curated Collection
  2. Eco-Friendly
  3. Hyper-Local
  4. On-line/Off line Mash Up
  5. Channel Transformers
  6. Service Experience 2.0
  7. Technology Intervention
  8. Customization/Ask the Crowd
  9. Retailvention

Check also the rest of their presentations here

A pop up store about the future of retail

13 October 2012

On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideas 

The death of RRP
In the next 25 years it is possible we will see the death of fixed pricing
 
The merging of shops, shopping and shoppers
‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping.
 
A move from high street to ‘try street’
The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser.
 
The rise of metail
In 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.

via retail focus

McDonald’s host pop up public library

11 October 2012

photo McDonald’s

As I reported earlier the Dutch public libraries are having a hard time as a result of the cost cuts by the government. To keep on being relevant they have to show the Dutch government that people still want to be member.

To achieve this the organization comes up with some pretty unconventional solutions.  They already introduced  libraries at high traffic locations like Schiphol airport and the railway station in Haarlem and recently announced to collaborate with retail partners like IKEA and Mc Donald’s.

The last one hosts since this week a pop up library that is opened two days a week till 27th of October in the city of Arnhem.  The pop up library is targeted to teenagers and reward them with a free hamburger if they want to become member. Further more is this initiative a chance for the library to show the teenagers that they are more than books. If this initiative will help the library survive the 21st century I can’t say. But it is always nice to see unconventional solutions especially from conservative institutes like the library

via retail news

Kellogg’s opens pay-with-a-tweet pop-up shop

25 September 2012

The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.

The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.

The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.

Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.

The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.

Slice created the campaign that launches today (25 September) and will run until Friday.

via Campaign

Making buying simple | Trends | Marketing Week

23 September 2012

Consumers are more likely to buy from brands that make purchasing their products simple, new research seen by Marketing Week reveals.

Having too much choice is causing consumers to suffer from ‘purchase anxiety’, according to a new report, with as many as 41 per cent of consumers in the UK, US and Asia-Pacific saying they experience some degree of worry about what they are buying.

People are also suffering from ‘cognitive overload’ where they are presented with too much information and choice when making decisions, according to the report by the CEB, formerly Corporate Executive Board. This in turn leads to them researching products in greater depth than before, with 12 per cent saying they spend more time on research than they did two years ago and 20 per cent saying they re-research a product even after they have made a purchase decision.

People are even concerned about actions that marketers might consider simple, such as going to a supermarket to buy orange juice. One of the 7000 consumers in the survey notes that there were up to 20 options to choose from in one store.

read the whole article via Marketing Week.

Chinese store named worlds best

23 September 2012

It was just a matter of time and now it it is reality. The chinese are here to stay also in retail innovation!

A 2000sqm combined bookstore, fashion retailer and gallery has been named the world’s best designed store of 2012.

Fangsuo Commune in Guangzhou, China, was judged the best from some 100 entreis from all over the world. The massive store, which encourages shoppers to visit to rlax and ‘hang out’ as well as to shop, aso features a cafe, home living collection and space for special cultural events.

via Inside Retail.

Pop up store for local (retail) community

18 April 2012

This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.

140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.

The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.

link 140

How Bodymetrics and Razorfish are Out to Change Retail – Cat: Creativity and Technology – Creativity Online

22 March 2012

click here for article

Japan has the first coffee shop with laser cutter

18 March 2012

Afbeelding

In Japan a new sort of coffee shop is generating a little buzz among designers. The coffee shop named Fab café is an idea of Digital media production company Loftwork to collaborate with a network of designers. The word ‘fab’ means fabulous or fabrication but might also refer to the famous Fablab, a place where you have access to tools for digital fabrication.

The new caffeine hang out will house a state of the art laser cutter, which, for a fee, everyone can use. All you need to bring is an adobe illustrator vector file, which you plug in to the cutter that does the work in paper, felt, acrylic, wood and other materials.

I consider Fab cafe as another great example of a smart collaboration but even more an example of the rise of in-store production. Hopefully this will also stimulate parties like Ponoko or Fab lab to start their own (off-line) retail adventure. For these companies joining forces with a place where a lot of creatives are hanging out can be a smart and easy move to connect with them.

Source Spoon tamago


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