Archive for the ‘merken’ Category

The Future of Retail in Six Trends

25 September 2012

Nurun published a useful trend report on the future of retail defining . They define Six trends that they think will shape the future of retail.

1.) Social Product Discovery, Consideration and Evaluation

2.) Product placement morphs into content and commerce

3.) Integrated Expansion of the Omni-channel

4.)The New Geography of Merchandising

5.) I’ll trade my privacy for a 5 dollar coupon

6.) Sophisticated Frugality

For the whole report Digital for real life

‘Stealth’ Starbucks: Unbranded Store To Open In Macy’s

24 May 2012

click here for article

Pop up store for local (retail) community

18 April 2012

This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.

140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.

The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.

link 140

How Bodymetrics and Razorfish are Out to Change Retail – Cat: Creativity and Technology – Creativity Online

22 March 2012

click here for article

Public libraries in the Ikea.

16 February 2012

The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions.  They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.

Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations.  The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.

via retailnews

Here’s What Google (Plus Microsoft And Amazon) Will Sell At Their Stores | Fast Company

14 February 2012

click here for the article

News Analysis – Online brands are coming to a high street near you | News | Design Week

14 February 2012

click here for the article

The best of january

1 February 2012

Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.

1. Sleep above the store at Maison Rika in Amsterdam

A guest room above a store? What is more engaging than being so close to the  store the brand and its story.

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2.  Small businesses can sell their product at Target

3. The first  ‘Start up store’ opened its doors in New York

Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.

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4. Top shop bus service to promote new store

If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.

link

5. Radio Shack recognize it roots and starts a community site

Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.

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6. Swap vending machine

Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.

link

7. JC Penny’s groundbreaking (price) strategy

In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be  a great way to keep the lead.

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Fresh view on Brands from a 5-year-old

31 January 2012

The comments kids give on recognizing brands is intriguing, sometimes disturbing and most of the time funny. This video is no acceptation.

Comment by the daughter of graphic designer Adam Ladd.

H&M and “The Girl with the Dragon Tattoo” cross-promote brands at pop-up store

8 January 2012

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.

via Trendpool » Promoting Brands with Popular Culture.


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