Archive for the ‘design trends’ Category

Tesco’s virtual store in korean subway

27 June 2011

I love this project from Homeplus, the Korean daughter of British supermarket giant Tesco. To gain their share in the market, Homeplus came up with one of the coolest QR code campagnes ever launched. The basic idea is to bring the store to the busy Korean people. They did this by sticking stickers with life-size photos of filled supermarket shelves in the subway station. Every product displayed in the picture could be bought. Instead of putting the products in your cart you had to scan the QR Codes to add items to your mobile cart. Once you’re home your purchase is delivered. Great way of promoting your online shopping service.

Xbox becomes AR shopping tool plus airliner and advertising agency start retailing

16 June 2011

The last 2 weeks a few pieces on the net caught my eye. Here is the news that I think is exciting enough to mention. It shows a possible technological frog leap for on-line shopping and  great examples of retail being used to elevate an idea or company

Augmented reality shopping screens for stores are still in prototype phase and now it looks like this technology will soon be accessible for owners of the XBox Kinect. KinectShop is an AR shopping platform that allows shoppers to grab items from an unlimited shelf of clothes and share the photos with friends on Twitter and Facebook. It is just a matter of time that every television will have this function with which this 20th century icon finally enters the 21st one.

via fastcompany

Air New Zealand’s looked for an original way to introduce their uniform design. And what better way than using a shopping experience to make the workforce enthusiastic. The store allows staff to choose their uniform and get advice on grooming, makeup and presentation. ‘Clothes Hangar’ co-designed by Saatchi Design Worldwide breaths an eclectic New Zealand Beach atmosphere. Love the design btw.

via dezeen

Today the already much talked about 5 day pop-up shop of advertising agency Wieden + Kennedy opens its doors. This great example of an office that not only designs (retail) experiences for its customers but also organizes them for their self. And it is not only a showcase for their competences but also a charming way to support and connect themselves with the local entrepreneurs and edgy creative’s. I wander when this smart way to lift and connect with entrepreneurship and creativity get followers in my hometown Amsterdam.

via adweek

The future of on-line shopping and social commerce on tv

8 April 2011

Today I’ve seen two extremely interesting and cool examples of the possibilities new technology gives us to change our shopping experience radically.

The first is a concept that can be the saviour for television and elevate the last century marvel into the 21st one. This next-generation TV will incorporate all the needs and possibilities of now and ads a social and commercial layer to the experience. The project, with codename GOAB, is designed by digital agency Syzygy and is turning your handset (tablet/mobile) into a socially and commercially-enabled TV remote.

more here

The second concept  is of the Swedish cell phone company ‘Three(3) they bring the on-line sales experience to the next level. The sales experience has a particularly bad reputation and can be a real threat to your carefully build brand image. This new concept taps into the fact that much more of our communication with one another is relayed via body language. 3′s ‘Liveshop’ has a minority report kind of interface and is still in a concept phase but shows us a fascinating case study for how online sales might be look in the nearby future.

via Techland

Starbucks opens new store concept in Japan

5 April 2011

From my professional point of view I am a huge Starbucks fan. They understand retailing very well and are not afraid to experiment with global vs local, cross-channel a multi-format retail. The last few years the global coffee shop brand is heavily experimenting with its familiar retail concept. From the de-branded 15th avenue to several local/green concept stores. Their latest (local) experiment just opened its doors in Tokyo’s upscale Omotesando fashion district.

The store is designed by, Hiroshi Fujiwara, the godfather of Harajuku. The two-story store is called “b-side” and has its own look and feel and layout that’s unlike any other Starbucks. Besides this different design specs it is also offering a selection of fashion and design books to read during the shop pit stop. The store also plans on selling mugs and limited edition goods available exclusively to b-side.

via Hyperbeast

Store where you can buy products for life on the moon

28 March 2011

Using retail to leverage an idea is for me the ultimate form of retailization. Increasingly we see stores from all kinds of companies or organizations using retail for its social abilities. The pop-up format is especially popular for the extra attention it generates. The latest example of this phenomenon is The Lunar store.

The Lunar store is a Pop Up store where products for daily life on the moon are being displayed. The pop-up store is an initiative commissioned by a private European art institution. Its real purpose is to question the standard image of space constructions.

Shanghai is the first location this store will pop up. The store is also expected to open its doors in Rotterdam, Barcelona, Tokyo & New York in the coming future.

Via Archidaily

pop art phone store and a farmers’ market in LA airport

22 March 2011

It was a hectic month, I just became father so priorities shifted for a moment. I still felt the urge to share but made it myself easy by twittering the links of the things I found worthy of note. If you are a regular reader it is actually the best way to be up to date of this blog and I share more too. So if you want to follow me and my thoughts  just click ‘my tweets’ and make you a follower.

And now the real news…

I was stunned when I visited the first 4010 community focused store of Deutsche Telekom (T-Mobile) in Berlin. It was so much different than the normal white t-mobile store. The second one that recently opened it’s doors in Cologne is exceptional too. The first store was heavily influenced by Berlin’s famous street art scene. This one has a connection with the city’s Ludwig Museum that has the biggest pop art collection outside the US. The space designed by Hamburg’s PARAT has a relaxed vibe that is often hard to find in hard-core sales environment of many other telecom stores and above all it really tells a story…

Love card sounds a little bit like a love toy but it is actually a digital card that helps the elderly and people with poor sight to shop independently. The device uses RFID technology to “read aloud” the prices of groceries. Although you can question its execution and appearance I think you have to take the idea very seriously. In a nation that, more than any other developed country, has to deal with a rapidly growing group of elderly people this invention understands the broad possibilities of RFID.

Via Yanko design

You might be able to shop at a farmers’ market in the airport very soon. If the bid goes through, the Original Farmers Market at LAX will give a new spin to the traditional airport food court as well as provide some much-needed healthy, fresh noshing options. The idea is to replicate LA’s cultural and culinary experience in the airport.

The Vinyl Factory, a shop for limited edition vinyl music and art packages. In a time where music is digital and almost disposable, combining art with limited editions is maybe the formula for the record shop that is going back to the future.

Via creative review

Retail trends 2011 (and beyond) part 2

6 January 2011

My stats show that after the new-year people suddenly are looking for the trends of this fresh year. I’ve already published one from contagious magazine in the beginning of December last year. There are a lot more trend lists. Most of them are just more of the same. Some even dare to forecast the next 5 years. The one by TNS Retail Forward and PWC I consider worth paying attention to. Here is their subtract of a report that you can buy on the net.

1. The Downsizing of (Almost) Everything Expect (almost) everything except mega-store chains and formats to downsize during the decade—products/packaging, retail chains, store footprints, living spaces.

2. The “Glocalization” of Retailing For many big retailers, the next growth phase will be about segmentation and localization. Big retailers of the future will get there by operating multiple formats and multiple concepts, targeted to specific customer segments, in specific local markets, for specific end-use needs and occasions.

3. Breaking the 80/20 Rule The future of retailing is selling less of more. With expanded access, consumers will buy less of what’s “popular” and more of what “suits me.” Retailers that can figure out how to deliver what niche markets are looking for will reap the profits.

4. The Unchaining of Retailing We will see the demise of the cookie cutter specialty chain. The day of the 1,000-outlet specialty chain delivering the same homogenous, narrow and deep assortment everywhere, regardless of location, is over. Chain size will top out at lower store counts. Retailers will expect to achieve more of their growth from new concepts than from established concepts.

5. Global Consolidation of Big Box Retailers Big box retailing doesn’t go away in 2015, but expect to see even greater concentration of market share on a global scale. Those players that remain after consolidation will be stratified by price tier and lifestyle.

6. Share of Life Retailing Retailers will define themselves by the customers they serve, rather than by the products they sell. Retailers will grow by positioning themselves as more than just purveyors of “stuff” but also as one-stop purveyors of lifestyles or need states.

7. The “Un-storing” of Retailing It will get harder to answer the question “what’s a store” — much less “what’s in a store.” Multi-channel will multiply — covering more than stores, catalogs and an online presence — and come to mean a bigger, broader brand presence.

8. The Rise of the Anchor Place Like the store of the future, the shopping center of the future will be closer to the customer. We will see the demise of the anchor store as the main draw. The place becomes the destination. New generation lifestyle centers will offer the ultimate in simplification and convenience—a “pre-packaged total lifestyle experience” where busy consumers can shop, work, socialize, eat, be entertained, live.

9. Consumer as Co-creator The line between maker and consumer will blur. Consumers will have almost limitless opportunity to get what they want by participating in the value chain as creator, co-creator, adapter, editor, re-mixer, and re-packager.

10. Exclusivity Escalates Penetration of private brands and manufacturer exclusives will explode across virtually all categories as retailers require differentiation, versatility, newness, and return on inventory investment. Private brands will be key as retailers strive to satisfy niche opportunities, enable customization and keep pace with here today — gone today trend lifecycles.

11. Suppliers Defend Turf In 2015, suppliers will live by two credos: “The best defense is good offense” — and — “If you can’t beat them, join them”. Supplier-retailer relationships will be increasingly collaborative but also increasingly competitive. Branded supplier-retailer partnerships will multiply but so will retailer private brands.

12. Power to the People Tools and technology will change the balance of power in retailing, shifting the power to the people. Consumers will have almost perfect information access about products and pricing. It will be almost impossible for retailers and producers to maintain a significant difference in margins on widely distributed commodities, underscoring the importance of differentiation, innovation, and integrated lifestyle approaches to doing business.

13. New Technological Environment Technology will pervade the living and shopping experiences of 2015. Most of the technology trends anticipated for 2015 are progressions of trends that are under way today; they will just be more ubiquitous tools and technology within reach wherever, whenever and for whatever purpose.

14. Value Chain Evolution Today’s value chain is designed for mass merchandising. The value chain of 2015 will need to support niche merchandising, down to the location, day part and customized individual unit. It will be defined by connectivity, early capture of true demand signals, total visibility, shared data, real-time information, real-time response, decentralization, and integrated shared logistics.

15. Triple Bottom Line Scorecard Retailers and suppliers will need to become better global citizens. In 2015, the definition of corporate success will take into account environmental and social performance in addition to financial performance. Retailers and suppliers should expect to be measured against an expanded set of criteria—planet and people as well as profit.

A full copy of the report can be downloaded here

People’s supermarket prachtige nieuwe huisstijl

15 December 2010

Simpel maar briljante en zeer goed uitgevoerde huisstijl van de engelse community owned supermarkt People’s supermarket uit Londen.

via identity designed

Retail trends 2011 (deel 1)

9 December 2010

Het is het einde van het jaar en dus beginnen de trends voor volgend jaar weer binnen te druppelen.  De eerste interessante waar ik jullie op wil wijze is van contagious magazine. Hieronder de trends met een korte uitleg en een link naar een voorbeeld.  Er zullen meer trendlijstjes  volgen die ik de moeite waard vind om met jullie te delen.

Wil je de trends beter uitgelegd krijgen klik hier voor het volledige trend report.

Curated consumerism / intergrating online and in-store
Shutl
Instore tech / capitalizing on convergent lifestyles
World of whiskies store
Democratic consumerism / re-thinking the supply chain
Modcloth
Salon retail / spaces for community and personal
The school of life
Retail with a cause / the new social
Theory store
Service-centred tech / people drive technology in-store
contagious magazine
S-commerce / where social media meets online retail
14 social commerce voorbeelden
M-commerce / the bridge between at home and in-store
mobile is game changer
V-commerce / using video content to drive
Pixazza

Scent marketing in retail

6 December 2010

Een leuk  filmpje van een reportage over sense marketing in retail met een nadruk op geur. Naast dit, is ook de uitleg  over  de nieuwe flagship van de  Australische supermarktketen Coles, heel interessant.


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