Archive for the ‘design strategy’ Category

Starbucks building up-cycled shipping container store

13 December 2011

Starbucks seems to enter a new stage in their recycle design experiments. In the company’s hometown Seattle the coffee chain is opening its’ first store made of used shipping containers. The containers are actually the discarded ones being used to import tea and coffee.

In the New York Times Starbucks says that the eco-friendly concept may lead to more shipping container stores, but keeps the possibility open that it can also be a one of a kind experiment. The store is drive-up and walk-up only with no space to lounge inside. Just another experiment that makes the brand, that almost felt victim to blandness, interesting again.

via Seattle PI

The past the present and the future of retail

29 November 2011

My stats show me that people are always very interested in predictions of the future. Thinking about the future is significant, but bare in mind that our capability to think about it is limited by our knowledge of today. Disruptions in technology and culture can make a prediction of the near future totally ridiculous or very old fashioned in retrospect.

The Internet is a recent example that changed retail in ways we never expected and not long ago thought impossible. Mobile is already doing the same in a very short time. And if the technology is in some sort of way quite accurate than cultural and social changes makes the prediction almost comical or satiric.

Culture but also economy and politics are the other big driving forces of change that can be so unpredictable. The (spending) power of women, global migration and recently the economical crisis’s are generators or catalyser of change.

I gathered some cool, funny and remarkable examples of predictions about retail from the past. Some are almost spot on, others are falls or completely ridiculous.

Stunning prediction of on line shopping but in the future classic role models are still going strong in household according this short film.

This high tech department store from the 80’s wasn’t promoted because of the  Technophobia in this decade.

“On-line shopping isn’t possible!”  Was one of the opinions back in the 80’s of last century.

The first buy and collect store in the UK

26 October 2011

Since a week the British store chain House of Fraser opened its own buy and collect store in Aberdeen. The store is an experiment to see  if the Brits are ready for this new way of stockless shops.

The store does not stock merchandise but instead features iPads, computers and interactive screens where customers can order products, which are then delivered the following day to either the customer’s home or to the store for collection.

To enhance the selling process there are big touch-screens to support sales people and comfortable seatings to let the customers feel at ease. The retailer plans to open a second store in Liverpool One shopping centre before Christmas.

If this particular store in this configuration for this brand will succeed, I can’t say. But click and collect will be one of the new ways we shop that is here to stay and can’t be ignored anymore by retailers in their omni-channel approach.

via retail week

Luxury brands are blurring the line between museum and store

2 October 2011

Photo Getty for Gucci

It is a trend already going on for a few years, retailing brands that are hooking up with art and artist. The need to be more than a brand selling products and the call for a transcendent brand story is often found in art. Especially the luxury brands are dissolving the boundaries between the world of art and their retail activities. They have partnerships with artists and presenting art and products as one of the same. In-store galleries are part of the shopping experience. Their global flagship stores are even of museum architectural allure.  The new Louis Vuitton store in Singapore is one of the newest examples.

To blur the line even more the luxury brands are not only hosting artists like museums but are occupying or even start museums themselves. The most recent example of this is the Gucci museum in Florence. In this museum the product stands central as if it is an uber exclusive window-shopping experience. At the end there is the possibility to buy a piece of all this luxury porn in its own shop. It is just a matter of time that this museum is going to travel around the world and enrich the shopping experience in all Gucci’s flagships.

Adidas secret pop up store

24 September 2011

What to do if the temporariness of pop up is losing its exclusivity? You take this, ones super hip now uber mainstream phenomenon, more select. No better you make it SECRET. Sports giant Adidas has recently come up with a brilliant sales strategy that sparks a new incentive.

Adidas will launch 6 pop-up stores that are open only for a short time in Germany, Austria and Switzerland. The invitations with the opening dates and venues are spread via social networking sites to a select group of people. The urban style stores of 40 to 90 sqm large are furnished with super simple steel tubes furniture. This allowed it to be put up within one day on site with one hex key. Its quick instalation makes the surprise even bigger!

via Behance

Xbox becomes AR shopping tool plus airliner and advertising agency start retailing

16 June 2011

The last 2 weeks a few pieces on the net caught my eye. Here is the news that I think is exciting enough to mention. It shows a possible technological frog leap for on-line shopping and  great examples of retail being used to elevate an idea or company

Augmented reality shopping screens for stores are still in prototype phase and now it looks like this technology will soon be accessible for owners of the XBox Kinect. KinectShop is an AR shopping platform that allows shoppers to grab items from an unlimited shelf of clothes and share the photos with friends on Twitter and Facebook. It is just a matter of time that every television will have this function with which this 20th century icon finally enters the 21st one.

via fastcompany

Air New Zealand’s looked for an original way to introduce their uniform design. And what better way than using a shopping experience to make the workforce enthusiastic. The store allows staff to choose their uniform and get advice on grooming, makeup and presentation. ‘Clothes Hangar’ co-designed by Saatchi Design Worldwide breaths an eclectic New Zealand Beach atmosphere. Love the design btw.

via dezeen

Today the already much talked about 5 day pop-up shop of advertising agency Wieden + Kennedy opens its doors. This great example of an office that not only designs (retail) experiences for its customers but also organizes them for their self. And it is not only a showcase for their competences but also a charming way to support and connect themselves with the local entrepreneurs and edgy creative’s. I wander when this smart way to lift and connect with entrepreneurship and creativity get followers in my hometown Amsterdam.

via adweek

The future of on-line shopping and social commerce on tv

8 April 2011

Today I’ve seen two extremely interesting and cool examples of the possibilities new technology gives us to change our shopping experience radically.

The first is a concept that can be the saviour for television and elevate the last century marvel into the 21st one. This next-generation TV will incorporate all the needs and possibilities of now and ads a social and commercial layer to the experience. The project, with codename GOAB, is designed by digital agency Syzygy and is turning your handset (tablet/mobile) into a socially and commercially-enabled TV remote.

more here

The second concept  is of the Swedish cell phone company ‘Three(3) they bring the on-line sales experience to the next level. The sales experience has a particularly bad reputation and can be a real threat to your carefully build brand image. This new concept taps into the fact that much more of our communication with one another is relayed via body language. 3′s ‘Liveshop’ has a minority report kind of interface and is still in a concept phase but shows us a fascinating case study for how online sales might be look in the nearby future.

via Techland

Starbucks opens new store concept in Japan

5 April 2011

From my professional point of view I am a huge Starbucks fan. They understand retailing very well and are not afraid to experiment with global vs local, cross-channel a multi-format retail. The last few years the global coffee shop brand is heavily experimenting with its familiar retail concept. From the de-branded 15th avenue to several local/green concept stores. Their latest (local) experiment just opened its doors in Tokyo’s upscale Omotesando fashion district.

The store is designed by, Hiroshi Fujiwara, the godfather of Harajuku. The two-story store is called “b-side” and has its own look and feel and layout that’s unlike any other Starbucks. Besides this different design specs it is also offering a selection of fashion and design books to read during the shop pit stop. The store also plans on selling mugs and limited edition goods available exclusively to b-side.

via Hyperbeast

The top 10 Design Business Failures

25 March 2011

A very interesting slide show about what can go wrong when doing business in design and how to solve that.

A must see for everybody at a design office who is involved in the business site

 

People’s supermarket prachtige nieuwe huisstijl

15 December 2010

Simpel maar briljante en zeer goed uitgevoerde huisstijl van de engelse community owned supermarkt People’s supermarket uit Londen.

via identity designed


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