Archive for the ‘business’ Category

Japan has the first coffee shop with laser cutter

18 March 2012

Afbeelding

In Japan a new sort of coffee shop is generating a little buzz among designers. The coffee shop named Fab café is an idea of Digital media production company Loftwork to collaborate with a network of designers. The word ‘fab’ means fabulous or fabrication but might also refer to the famous Fablab, a place where you have access to tools for digital fabrication.

The new caffeine hang out will house a state of the art laser cutter, which, for a fee, everyone can use. All you need to bring is an adobe illustrator vector file, which you plug in to the cutter that does the work in paper, felt, acrylic, wood and other materials.

I consider Fab cafe as another great example of a smart collaboration but even more an example of the rise of in-store production. Hopefully this will also stimulate parties like Ponoko or Fab lab to start their own (off-line) retail adventure. For these companies joining forces with a place where a lot of creatives are hanging out can be a smart and easy move to connect with them.

Source Spoon tamago

After F-commerce now T-commerce | JWT Intelligence

7 March 2012

Just as Facebook commerce appears to be losing some of its luster, one company is pitching Twitter as a platform for purchasing. By linking users’ PayPal and Twitter accounts, Chirpify is offering brands a way to “monetize your followers” and make transactions “frictionless.” The service also enables person-to-person payments and donations via tweets. “Purchases and donations are as simple as replying to a Tweet: ‘@favoritebrand Buy,’ or ‘@politician Donate,’ for example,” says a press release.

So far one brand, PowerBar, has signed on. GigaOm makes some good points about the potential for brands, noting that consumers will surely “unfollow” if sales pitches are too frequent or offers not notable enough, but the tool could also stimulate impulse buying, and great offers could go viral. —Marian Berelowitz

source JWT Itelligence

Public libraries in the Ikea.

16 February 2012

The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions.  They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.

Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations.  The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.

via retailnews

Here’s What Google (Plus Microsoft And Amazon) Will Sell At Their Stores | Fast Company

14 February 2012

click here for the article

News Analysis – Online brands are coming to a high street near you | News | Design Week

14 February 2012

click here for the article

The best of january

1 February 2012

Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.

1. Sleep above the store at Maison Rika in Amsterdam

A guest room above a store? What is more engaging than being so close to the  store the brand and its story.

link

2.  Small businesses can sell their product at Target

3. The first  ‘Start up store’ opened its doors in New York

Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.

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4. Top shop bus service to promote new store

If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.

link

5. Radio Shack recognize it roots and starts a community site

Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.

link

6. Swap vending machine

Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.

link

7. JC Penny’s groundbreaking (price) strategy

In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be  a great way to keep the lead.

link

H&M and “The Girl with the Dragon Tattoo” cross-promote brands at pop-up store

8 January 2012

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.

via Trendpool » Promoting Brands with Popular Culture.

Retail trends in 2012: Let the Blur Begin part 2

5 January 2012

I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.

Many are interpretations of what I think suits the point others are already being mentioned by Idea works.

For the the list and explanation of all points click here

Retail trends in 2012: Let the Blur Begin

2 January 2012

The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.

  1. Digitization
  2. Globalization
  3. Polarization

Amongst these three key trends, they  picked out 12 things to watch out for in 2012.

  1. The Rise of SoMoLo (SoLoMo)
  2. The Growth of Retail Hackers
  3. Small Time is Back Big
  4. Putting the Squeeze on Prices
  5. The Treasure Hunt is On
  6. Mashops and Digitail
  7. Responsible Retail
  8. Digital Wallets Take Off
  9. Store as Hang out
  10. Pop Ups Mash Up
  11. Anti Mall
  12. Click & Collect

For the explanation of all points click here

WGSN: list of Retail Trends for 2012

2 January 2012

click here for the list 


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