What to do if the temporariness of pop up is losing its exclusivity? You take this, ones super hip now uber mainstream phenomenon, more select. No better you make it SECRET. Sports giant Adidas has recently come up with a brilliant sales strategy that sparks a new incentive.
Adidas will launch 6 pop-up stores that are open only for a short time in Germany, Austria and Switzerland. The invitations with the opening dates and venues are spread via social networking sites to a select group of people. The urban style stores of 40 to 90 sqm large are furnished with super simple steel tubes furniture. This allowed it to be put up within one day on site with one hex key. Its quick instalation makes the surprise even bigger!