Diesel brings like button in brick and mortar store

A few weeks ago a lot of blogs mentioned the RAI motor show held in my hometown. They didn’t report the premiere of some cool prototype or new car model, the fair it is actually quite a dull one. The buzz was about two meritocratic carmakers that introduced real life Facebook like buttons at their stand. And now jeans brand Diesel brings this phenomenon to the real life store. A QR code on the jeans enables you to like a product and share it with your Facebook friends. Diesel is one of those brands that acknowledge the new frontier isn’t online, but a web-influenced offline world. The Facebook mirror and this new mobile initiative illustrates that well.

Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: