A few weeks ago a lot of blogs mentioned the RAI motor show held in my hometown. They didn’t report the premiere of some cool prototype or new car model, the fair it is actually quite a dull one. The buzz was about two meritocratic carmakers that introduced real life Facebook like buttons at their stand. And now jeans brand Diesel brings this phenomenon to the real life store. A QR code on the jeans enables you to like a product and share it with your Facebook friends. Diesel is one of those brands that acknowledge the new frontier isn’t online, but a web-influenced offline world. The Facebook mirror and this new mobile initiative illustrates that well.
Diesel brings like button in brick and mortar store