Using retail to leverage an idea is for me the ultimate form of retailization. Increasingly we see stores from all kinds of companies or organizations using retail for its social abilities. The pop-up format is especially popular for the extra attention it generates. The latest example of this phenomenon is The Lunar store.
The Lunar store is a Pop Up store where products for daily life on the moon are being displayed. The pop-up store is an initiative commissioned by a private European art institution. Its real purpose is to question the standard image of space constructions.
Shanghai is the first location this store will pop up. The store is also expected to open its doors in Rotterdam, Barcelona, Tokyo & New York in the coming future.