Ikea Honk Kong has started a new Facebook initiative to connect with customers online. The new project is aiming to take the online experience to the real-life shopping world. The “Bedroom Makeover” contest is a social extension of Ikea’s current “Happy Inside” campaign. It promotes the benefits of organized living, what is almost nowhere as relevant as in a cramped up city like HK.
Fans can submit before and after photos of their interior and tell people how Ikea helped them turn their bedroom into a place to be proud of. Three winners voted by the public will be invited by IKEA to join a 90 seconds shopping extravaganza.