Clean your room and win a 90 sec shop frenzy at IKEA

Ikea Honk Kong has started a new Facebook initiative to connect with customers online. The new project is aiming to take the online experience to the real-life shopping world. The “Bedroom Makeover” contest is a social extension of Ikea’s current “Happy Inside” campaign. It promotes the benefits of organized living, what is almost nowhere as relevant as in a cramped up city like HK.

Fans can submit before and after photos of their interior and tell people how Ikea helped them turn their bedroom into a place to be proud of. Three winners voted by the public will be invited by IKEA to join a 90 seconds shopping extravaganza.

Via asiadigitalmap


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