It is finaly a fact, fashion e-tailer ASOS launched the first European f-commerce store. The page is crisp and smart and will probably be the new benchmark standard for companies with Facebook store aspiration. Rather than a lesser version of their own e-commerce site, the ASOS f-store holds its own usability and simplicity. The new f-store has a lot in common with JCPenney’s f-store that opened up last month.
On the site you will find all the social characteristics of Facebook. You can view items, “like” them, share items and give comments on certain items on your Facebook profile. You can see which items your friends have also liked within the store and complete a purchase without ever leaving the ASOS Facebook page. And to complete the experience it looks smart on a mobile phone. Now the first step is taken by one of the biggest European e-tailer and Facebook has more search hits than Google, it is just a matter of time that more will follow.
via The Next Web