Dad is doing the groceries and custom lit cereal boxes on the shelf

Here a few highlights of  last moth that are worth paying attention to.

It seems that dad is doing the groceries. But most of the retailers still behave like shopping is a female dominate habit. This survey proves the opposite and discovered that about six in 10 dads identifying themselves as their household’s decision makers in grocery purchases. So retailers maybe have to rethink their feminization strategy to avoid alienation of this large and growing group of man from their (retail)brand.

via Adage

In the store it is all about shelf power! And this cool custom-lit cereal boxes, developed by eCoupled is definitely make consumers stop and take a second look. And even better it is cheap to produce.

It’s finally official! The much-publicized i.t beijing market in Beijing opended its doors. This collab venture of Hong Kong-based retail giant i.t and comme des garçons proves that China is the undisputed new frontier of edgy retail.

via Hyperbeast

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