14 voorbeelden van verschilende vormen Social Commerce.

Een handige lijst van  Brendan Hughes in Social Media Today. In deze  lijst  worden 14 verschillende vormen van social commerce behandeld met voorbeelden uit de praktijk. Elke multi-channel retailer zou deze eens goed moeten bestuderen

  1. Dell (Dell Outlet Twitter deal feeds)
  2. TripAdvisor (onsite Social Layer with Facebook Social Plugins)
  3. Delta Airlines (‘f-commerce’ – e-commerce on Facebook with Alvenda’s store tab and newsfeed store)
  4. Mattel (onsite social layer with DecisionStep’s ShopTogether tool)
  5. Dropbox (referral program – more free space for referring new users)
  6. Groupon (group purchasing platform used by Gap, Body Shop and others)
  7. Tradepal (buying and selling within your social network)
  8. Zopa (peer-t0-peer loans)
  9. Dell (IdeaStorm – social suggestion board)
  10. NikeID (Create and Share product customization/personalization)
  11. B&Q (online DIY ‘social hub’ hosting)
  12. Meetup (facilitating offline communities)
  13. Starbucks (driving footfall with Foursquare check-in deals)
  14. EventBrite (delivering ROI from the share button)

Voor het hele artikel met uitgebreide uitleg klik  hier


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