9 voorbeelden van Branded Environments welke het web ‘nabootsen’

Nu we steeds meer gewend raken aan het web en ons gedrag zich daar naar schikt, lijken omgevingen die  flexibel zijn en snel kunnen reageren op veranderingen ons meer en meer aan te trekken.  Beau Trincia, een environments designer van het  beroemde  IDEO, beschrijft in dit leuke artikel op welke manieren fysieke omgevingen kunnen leren van de on-line wereld. Hieronder de punten waar je je aan zou moeten houden. Voor het hele artikel klik hier

1. Get physical
Make a powerful impression in a public city space by unveiling new campaigns or by simply reminding the public of your presence.

2. Think guerrilla
Find a creative way over the hurdles of property laws and bureaucracy. Some options may flirt with illegality, while others creatively weave a path through the obstacles.

3. Borrow from others
Cannibalize existing infrastructures and leverage systems that are already in place, rather than compete with them.

4. Trust people
The best online experiences allow freedom for users to create and share their own experiences. The real world is no different.

5. Go lightly
Deploy solutions with a simple, rapid effort, and have the ability to adapt to changing conditions over time. The smallest effort with the biggest impact always wins.

Via Fastcompany

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