De Nieuwe regels voor retail

Oracle retail heeft 10 nieuwe gouden regels voor de retailer bedacht.  De regels zijn geinspireerd op de ‘Google rules’ uit het boek What Would Google Do? van Jeff Jarvis.

#1: Listen to customers. Convert the critics to fans and the fans to influencers.

#2: Become a destination for information.

#3: Be transparent. Share both successes and failures with your customers.

#4: Communities of your customers already exist, so help them organize better.

#5: Serve small markets with niche products.

#6: Customers want experiences to go with the products they buy.

#7: Use social networks as data points for making better merchandising decisions.

#8: Being green earns customers’ respect and lowers costs too.

#9: Be prepared to pounce on you customers’ fickle interests.

#10: Give your staff permission to fail so innovation won’t be stifled.

Meer uitleg van deze regels en praktijkvoorbeelden kun je lezen in hun paper. Om te downloaden klik hier

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