Sustainable Jeans brand Mud Jeans has introduced “Lease a Jeans”. A rent a service they think make their already sustainable produced jeans affordable and even more sustainable.
When you pay your purchase you do not receive your receipt but a contract. Only ones you pay € 20,- for your jeans and after that for a year € 5,- per month. After a year you have paid eighty euros. What comes next is that you have three choices: you send the Mud jeans back, you choose a new one for € 7,50 or you pay for yet another four months € 5,- a month to wear your jeans.
When you want to return your Mud jeans after a view years, you get your warranty of € 20,- back for your next choice. The jeans will remain property by Mud Jeans because you are renting it.
An exciting initiative which stretches the boundaries of the temporary ownership economy.