Sustainable Jeans brand Mud Jeans has introduced “Lease a Jeans”. A rent a service they think make their already sustainable produced jeans affordable and even more sustainable.
When you pay your purchase you do not receive your receipt but a contract. Only ones you pay € 20,- for your jeans and after that for a year € 5,- per month. After a year you have paid eighty euros. What comes next is that you have three choices: you send the Mud jeans back, you choose a new one for € 7,50 or you pay for yet another four months € 5,- a month to wear your jeans.
When you want to return your Mud jeans after a view years, you get your warranty of € 20,- back for your next choice. The jeans will remain property by Mud Jeans because you are renting it.
An exciting initiative which stretches the boundaries of the temporary ownership economy.
Tags: Dutch, fashion, jeans, Lease a Jeans, Mud Jeans, rent, sustainability
18 January 2013 at 23:39 |
I’m all for sharing a car or even a house, but a pair of jeans?
18 January 2013 at 22:48 |
[...] retail branding en design « You can now lease your jeans at Dutch fashion label Mud Jeans. [...]