Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step further by developing a clothing line for the book and movie Girl with the Dragon Tattoo. The line was launched with a pop-up shop in the Meatpacking district in NYC, open only from December 14th to the 18th, 2011. This cross-promotion also refers back to the brands’ Swedish origins and celebrates a cultural path with an unconventional theme and attitude. Integrating brands and cultural events is a promising trend that benefits everyone involved, and is ideal for customers who are open to identifying with popular characters or social movements. We fully expect to see more of these cross-promotional activities as brands look to integrate themselves further into their customers’ lifestyle.
H&M and “The Girl with the Dragon Tattoo” cross-promote brands at pop-up store
8 January 2012Retail trends in 2012: Let the Blur Begin part 2
5 January 2012I really love the list of 12 things to watch out for in 2012 by marketing agency Idea works shown in the last message. So I thought it would be nice to illustrate it by a slide show with examples.
Many are interpretations of what I think suits the point others are already being mentioned by Idea works.
For the the list and explanation of all points click here
Retail trends in 2012: Let the Blur Begin
2 January 2012The blog New Retail by marketing agency Idea works published its predictions for 2012. They see an overall trend that blurs and blends everything in retail. The psychical worlds with the digital, manufacturers are becoming retailers or vice versa and global players transform to local heroes. In a list they define 3 key trends and 12 things to watch.
- Digitization
- Globalization
- Polarization
Amongst these three key trends, they picked out 12 things to watch out for in 2012.
- The Rise of SoMoLo (SoLoMo)
- The Growth of Retail Hackers
- Small Time is Back Big
- Putting the Squeeze on Prices
- The Treasure Hunt is On
- Mashops and Digitail
- Responsible Retail
- Digital Wallets Take Off
- Store as Hang out
- Pop Ups Mash Up
- Anti Mall
- Click & Collect
For the explanation of all points click here
LA Fashion District: WGSN: Global Retail Trends 2012
2 January 2012Bruce Nussbaum talks about his new book
1 January 2012Starbucks building up-cycled shipping container store
13 December 2011
Starbucks seems to enter a new stage in their recycle design experiments. In the company’s hometown Seattle the coffee chain is opening its’ first store made of used shipping containers. The containers are actually the discarded ones being used to import tea and coffee.
In the New York Times Starbucks says that the eco-friendly concept may lead to more shipping container stores, but keeps the possibility open that it can also be a one of a kind experiment. The store is drive-up and walk-up only with no space to lounge inside. Just another experiment that makes the brand, that almost felt victim to blandness, interesting again.
via Seattle PI
UPcload Uses Your Webcam To Help You Order Clothes That Actually Fit | TechCrunch
4 December 2011to read the rest click here
The future of retail: the rise of omnichannel marketing and sales | Trends in the Living Networks
2 December 2011to read the rest click here
Why shops matter | Peter Preston The Guardian
1 December 2011read the article here
The past the present and the future of retail
29 November 2011My stats show me that people are always very interested in predictions of the future. Thinking about the future is significant, but bare in mind that our capability to think about it is limited by our knowledge of today. Disruptions in technology and culture can make a prediction of the near future totally ridiculous or very old fashioned in retrospect.
The Internet is a recent example that changed retail in ways we never expected and not long ago thought impossible. Mobile is already doing the same in a very short time. And if the technology is in some sort of way quite accurate than cultural and social changes makes the prediction almost comical or satiric.
Culture but also economy and politics are the other big driving forces of change that can be so unpredictable. The (spending) power of women, global migration and recently the economical crisis’s are generators or catalyser of change.
I gathered some cool, funny and remarkable examples of predictions about retail from the past. Some are almost spot on, others are falls or completely ridiculous.
Stunning prediction of on line shopping but in the future classic role models are still going strong in household according this short film.
This high tech department store from the 80′s wasn’t promoted because of the Technophobia in this decade.
“On-line shopping isn’t possible!” Was one of the opinions back in the 80’s of last century.
