Pop up store for local (retail) community
18 April 2012
This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.
140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.
The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.
link 140
How Bodymetrics and Razorfish are Out to Change Retail – Cat: Creativity and Technology – Creativity Online
22 March 2012
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Japan has the first coffee shop with laser cutter
18 March 2012
In Japan a new sort of coffee shop is generating a little buzz among designers. The coffee shop named Fab café is an idea of Digital media production company Loftwork to collaborate with a network of designers. The word ‘fab’ means fabulous or fabrication but might also refer to the famous Fablab, a place where you have access to tools for digital fabrication.
The new caffeine hang out will house a state of the art laser cutter, which, for a fee, everyone can use. All you need to bring is an adobe illustrator vector file, which you plug in to the cutter that does the work in paper, felt, acrylic, wood and other materials.
I consider Fab cafe as another great example of a smart collaboration but even more an example of the rise of in-store production. Hopefully this will also stimulate parties like Ponoko or Fab lab to start their own (off-line) retail adventure. For these companies joining forces with a place where a lot of creatives are hanging out can be a smart and easy move to connect with them.
Source Spoon tamago
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After F-commerce now T-commerce | JWT Intelligence
7 March 2012
Just as Facebook commerce appears to be losing some of its luster, one company is pitching Twitter as a platform for purchasing. By linking users’ PayPal and Twitter accounts, Chirpify is offering brands a way to “monetize your followers” and make transactions “frictionless.” The service also enables person-to-person payments and donations via tweets. “Purchases and donations are as simple as replying to a Tweet: ‘@favoritebrand Buy,’ or ‘@politician Donate,’ for example,” says a press release.
So far one brand, PowerBar, has signed on. GigaOm makes some good points about the potential for brands, noting that consumers will surely “unfollow” if sales pitches are too frequent or offers not notable enough, but the tool could also stimulate impulse buying, and great offers could go viral. —Marian Berelowitz
source JWT Itelligence
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Public libraries in the Ikea.
16 February 2012
The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions. They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.
Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations. The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.
via retailnews
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Here’s What Google (Plus Microsoft And Amazon) Will Sell At Their Stores | Fast Company
14 February 2012Like this:
News Analysis – Online brands are coming to a high street near you | News | Design Week
14 February 2012The best of january
1 February 2012
Because I haven’t published that much this month I will therefore give you a wrap-up of the most interesting things I already twittered with some explanation why I consider it interesting.
1. Sleep above the store at Maison Rika in Amsterdam
A guest room above a store? What is more engaging than being so close to the store the brand and its story.
2. Small businesses can sell their product at Target
3. The first ’Start up store’ opened its doors in New York
Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.
4. Top shop bus service to promote new store
If viral marketing is the word, than this ‘billboard’ bus that drives you to the new shop location is a winner.
5. Radio Shack recognize it roots and starts a community site
Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.
6. Swap vending machine
Now the environment and the crisis are dictating the way we think about consumption. New (commercial) initiatives around swapping are more relevant than ever.
7. JC Penny’s groundbreaking (price) strategy
In a time that service seems to be a must and price is leading. Thinking different about pricing your product can be a great way to keep the lead.
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Fresh view on Brands from a 5-year-old
31 January 2012The comments kids give on recognizing brands is intriguing, sometimes disturbing and most of the time funny. This video is no acceptation.
Comment by the daughter of graphic designer Adam Ladd.
